IBPA Publishing University

• This is a 4-hour preconference workshop. An additional $59 fee is required to attend.
• Online registration closed at 6:00 PM Central on April 2, 2019. Please visit the conference registration table on the 7th floor of the Chicago Marriott Downtown Magnificent Mile beginning at 10:00 AM Central on Friday, April 5, 2019 to register, add to, or change your schedule.

Industry studies and publisher anecdotes have shown that the quality of your book metadata has a direct impact on sales and discoverability. This workshop will provide you with an in-depth crash course on this important topic. You will learn about the best methods for tracking and maintaining your book metadata, how to create metadata of the highest quality, what information is most important, industry best practices and recommendations, how different retailers handle the metadata you send them, and various methods for the distribution of your print and ebook metadata. There will be ample time for questions and feedback, as well as examples of publishers who have found success with their metadata.

This workshop will provide you with practical, actionable steps you can take immediately to get the most out of this critical aspect of professional book publishing.