IBPA Publishing University

• This is a 4-hour preconference workshop. An additional $59 fee is required to attend.
• Online registration closed at 6:00 PM Central on April 2, 2019. Please visit the conference registration table on the 7th floor of the Chicago Marriott Downtown Magnificent Mile beginning at 10:00 AM Central on Friday, April 5, 2019 to register, add to, or change your schedule.

Audiobooks have become the bright spot of the publishing industry. With double digit growth in audiobook sales over the last six years, entrepreneurial authors and publishers need up to date information about how having their titles available in this high-demand format can expand their audience and maximize their sales. In this session, audiobook consultant and publisher Michele Cobb, and producer and narrator Tavia Gilbert, provide guidance on the key elements of creating, selling, and marketing audiobooks.

Together you will explore:

• Key statistics about exciting growth in the audiobook industry
• Keys to informed decision-making around title selection
• Methods of audiobook production
• Detailed aspects of the production process, including script preparation, successful partnership with a narrator or producer, and key post production elements
• Distribution options
• Marketing your title

You'll also receive answers to the following questions:

• Who is the best narrator for your novel, non-fiction, or memoir?
• How do you evaluate voice talent and potential producing partners?
• Should you self-publish your audio editions, or sell the rights to an audio publisher?
• When should you release audio of front-list title(s)? Should your backlist be available in audio?
• How do you ensure your title’s discoverability?

Be ready to interact and participate during this detailed look into the audiobook landscape with two leading industry experts.