IBPA Publishing University

We live in an overcrowded marketplace of products and ideas. Our options and choices are plentiful. Consumers are more savvy than ever before and demand meaningful and well designed experiences. With these heightened expectations, how do you ensure your books get noticed? How do you communicate that your books are worth the time and investment? Design is a vital tool that either promises value or suggests irrelevance. Making the right first impression matters.

This session is for small to medium sized publishers seeking to better understand the book design process ...what influences design strategy, the role of book design, the process of designing a cover, how to find and hire a book designer, how to evaluate design, and lastly when to consider production enhancements.