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Friday, April 5 • 2:00pm - 3:00pm
Be Seen in the Jungle: Book Positioning Insights that Matter

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We live in an overcrowded marketplace of products and ideas. Our options and choices are plentiful. Consumers are more savvy than ever before and demand meaningful and well designed experiences. With these heightened expectations, how do you ensure your books get noticed? How do you communicate that your books are worth the time and investment? Design is a vital tool that either promises value or suggests irrelevance. Making the right first impression matters.

This session is for small to medium sized publishers seeking to better understand the book design process ...what influences design strategy, the role of book design, the process of designing a cover, how to find and hire a book designer, how to evaluate design, and lastly when to consider production enhancements.

avatar for Torrey Sharp

Torrey Sharp

Principal, Faceout Studio
Torrey Sharp is the owner and principal of Faceout Studio, a market leading firm specializing in book design, www.faceoutstudio.com. The studio designs hundreds of books each year working w/ the world's top media companies, mid size publishers, university presses and individual authors. Over the years, Faceout Studio’s work has been recognized by Communication Arts, the AIGA, the AAUP, ECPA, IBPA, Print magazine... Read More →

Friday April 5, 2019 2:00pm - 3:00pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA