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Friday, April 5 • 4:30pm - 5:30pm
Building a Loyal Fanbase, Gaining Visibility, and Establishing Authority Through Author Websites

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  • APRIL 2, 2019; 7:00 PM CENTRAL: Due to a family emergency, Jeniffer Thompson had to cancel her participation in IBPA Publishing University 2019.  We are looking for a replacement speaker/topic to present during this time: 4:30 PM to 5:30 PM on Friday. In the meantime, please look to other breakouts and "Ask the Experts" sessions.
  • APRIL 3, 2019; 10:30 AM CENTRAL: Update! Amy Collins of New Shelves Books has graciously agreed to step in and teach this workshop on building author websites. The session description remains the same.
An author website is the cornerstone of a complete digital marketing campaign. A targeted, well-branded author website is critical for building a loyal fanbase, gaining online visibility, and establishing authority. In this class, you’ll walk away with a strategy to build that powerful website and an easy to implement five-step formula for developing a landing page message that resonates with your ideal readers, builds your mailing list, and converts traffic into sales. Plus, you’ll get tips on how to drive traffic to your website, enhance your site with proven social media strategies, and establish a powerful personal brand for authors. It’s time to connect the dots of your website’s marketing power, build momentum, and sell books!

avatar for Amy Collins

Amy Collins

President, New Shelves Books
Amy Collins is the President of New Shelves Books, one of the largest book sales and marketing content providers in the US. She is a USA TODAY and WALL STREET JOURNAL bestselling author and as a former Book Buyer for a chain of bookstores in New York and Sales Director for a large... Read More →

Friday April 5, 2019 4:30pm - 5:30pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA