IBPA Publishing University

Publishers typically focus on how to get their books into bookstores, but some of the biggest selling titles have made their money outside of box - or big box - storefronts. From crowdfunding to niche vendors, there are great ways to connect with new revenue streams, have less competition for your products, and stand out instead of being part of a crowd.

Working special sales channels can make a huge difference in a title's success while helping to drive sales in more traditional outlets, as well. Plus, special sales are often non-returnable, reducing your risk. But how do you identify your niche special sales markets? This panel of experts will show you how they found money thinking outside the box.