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Selling Outside the Box: Why Special Sales Should Always Be In Your Plans
Speakers
Publisher, Elva Resa Publishing
Karen Pavlicin-Fragnito is the publisher of Elva Resa Publishing, a traditional independent publisher specializing in books for military families. Elva Resa uses niche go-to-market strategies to drive its primary business model of bulk sales to military, education, and nonprofit organizations...
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Director of Digital Strategy, Independent Publishers Group
Kelly Peterson is Director of Digital Strategy at Independent Publishers Group (IPG), and brings 20+ years of marketing and merchandising experience to her current role, helping major trade publishers, university presses, independent publishers, agents and authors maximize their eBook...
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Vice President, Publisher Development, Independent Publishers Group (IPG)
Richard T. Williams is the Vice President, Publisher Development, at IPG, where he reviews publisher submissions, pursues new publisher business, and manages a team of experts to help existing clients plan and develop their lists. He is a former sales rep at IPG and was the director...
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President, Dudley Court Press
Gail Woodard is the CEO of Dudley Court Press, a hybrid book publisher. She and her team are committed to helping thoughtful people write, publish and sell meaningful books that inform, entertain and change lives. Gail takes particular pleasure in helping aspiring authors become published...
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