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Saturday, April 6 • 1:15pm - 2:15pm
Selling Outside the Box: Why Special Sales Should Always Be In Your Plans

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Publishers typically focus on how to get their books into bookstores, but some of the biggest selling titles have made their money outside of box - or big box - storefronts. From crowdfunding to niche vendors, there are great ways to connect with new revenue streams, have less competition for your products, and stand out instead of being part of a crowd.

Working special sales channels can make a huge difference in a title's success while helping to drive sales in more traditional outlets, as well. Plus, special sales are often non-returnable, reducing your risk. But how do you identify your niche special sales markets? This panel of experts will show you how they found money thinking outside the box.

avatar for Karen Pavlicin-Fragnito

Karen Pavlicin-Fragnito

Publisher, Elva Resa Publishing
Karen Pavlicin-Fragnito is the publisher of Elva Resa Publishing, a traditional independent publisher specializing in books for military families. Elva Resa uses niche go-to-market strategies to drive its primary business model of bulk sales to military, education, and nonprofit organizations... Read More →
avatar for Kelly Peterson

Kelly Peterson

Director of Digital Strategy, Independent Publishers Group
Kelly Peterson is Director of Digital Strategy at Independent Publishers Group (IPG), and brings 20+ years of marketing and merchandising experience to her current role, helping major trade publishers, university presses, independent publishers, agents and authors maximize their eBook... Read More →
avatar for Richard T. Williams

Richard T. Williams

Vice President, Publisher Development, Independent Publishers Group (IPG)
Richard T. Williams is the Vice President, Publisher Development, at IPG, where he reviews publisher submissions, pursues new publisher business, and manages a team of experts to help existing clients plan and develop their lists. He is a former sales rep at IPG and was the director... Read More →
avatar for Gail Woodard

Gail Woodard

President, Dudley Court Press
Gail Woodard is the CEO of Dudley Court Press, a hybrid book publisher. She and her team are committed to helping thoughtful people write, publish and sell meaningful books that inform, entertain and change lives. Gail takes particular pleasure in helping aspiring authors become published... Read More →

Saturday April 6, 2019 1:15pm - 2:15pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA