IBPA Publishing University

Education is one of the book industry’s leading market segments. K-12, life-long learning products, and community and corporate training materials are glimpses into the lucrative and fulfilling world of educational publishing. Richard Lena of Brattle Publishing, Ian Lamont of i30 Media, and Karen Pavlincin-Fragnito of Elva Resa Publishing have had significant experience publishing for different segments of this market and approach learning from their own unique perspectives. In this session, they will share their strategies for entering various facets of the market, instructional design and development practices for products and services and marketing and distribution outlets. They will also spend time answering your questions about this significant portion of the publishing industry. The session is intended for intermediate participants who are seeking to learn about educational publishing and considering expanding into an education segment.