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Friday, April 5 • 3:15pm - 4:15pm
The Many Facets of Educational Publishing

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Education is one of the book industry’s leading market segments. K-12, life-long learning products, and community and corporate training materials are glimpses into the lucrative and fulfilling world of educational publishing. Richard Lena of Brattle Publishing, Ian Lamont of i30 Media, and Karen Pavlincin-Fragnito of Elva Resa Publishing have had significant experience publishing for different segments of this market and approach learning from their own unique perspectives. In this session, they will share their strategies for entering various facets of the market, instructional design and development practices for products and services and marketing and distribution outlets. They will also spend time answering your questions about this significant portion of the publishing industry. The session is intended for intermediate participants who are seeking to learn about educational publishing and considering expanding into an education segment.

Speakers
avatar for Ian Lamont

Ian Lamont

Founder, i30 Media Corporation
Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. His company publishes IN 30 MINUTES Guides, EASYGENIE genealogy forms, and a line of technology cheat sheets. His media career has spanned more than 25 years across three continents, including a stint in the British music industry and... Read More →
avatar for Richard Lena

Richard Lena

President & Publisher, Brattle Publishing Group
Richard-Anthony Lena is the president and publisher at the Brattle Publishing Group, an independent publisher and full-service development house. He is a curriculum developer and an instructional designer specializing in print-based and digital learning experiences for diverse audiences... Read More →
avatar for Karen Pavlicin-Fragnito

Karen Pavlicin-Fragnito

Publisher, Elva Resa Publishing
Karen Pavlicin-Fragnito is the publisher of Elva Resa Publishing, a traditional independent publisher specializing in books for military families. Elva Resa uses niche go-to-market strategies to drive its primary business model of bulk sales to military, education, and nonprofit organizations... Read More →


Friday April 5, 2019 3:15pm - 4:15pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA