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Saturday, April 6 • 10:30am - 11:45am
Research-Driven Business: How Small Publishers Can Use Academic Research to Gain a Competitive Edge

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Although marketing and editorial departments increasingly require hard data to justify decisions, it can be difficult for small publishers in particular to have access to data that can inform such decisions. Industry data can be very costly, and therefore often inaccessible to small publishers. But academic research about book publishing is free and can be used to help inform business decisions. Come learn more, from a panel of researchers and publishers who have used research to gain a competitive edge, about how to utilize this research for your own business!

Speakers
avatar for Rachel Bell

Rachel Bell

Co-Founder and VP of Marketing & PR, Overcup Press
Rachel Bell is Co-Founder and VP of Marketing & PR at Overcup Press, an award-winning independent publishing company in Portland, Oregon. Rachel and her partner started Overcup Press because they have a passion for beautifully designed books that focus on art, travel, epicurean, travel... Read More →
avatar for Roy M. Carlisle

Roy M. Carlisle

Executive Editor for Books, Independent Institute
Roy M. Carlisle is Executive Editor for Books at the Independent Institute. He is also liaisons with publishing industry associations, including the Independent Book Publishers Association (where he has served on the Executive Committee of the Board of Directors) and the American... Read More →
avatar for Rachel Noorda

Rachel Noorda

Director of Book Publishing, Portland State University
Rachel Noorda is Director of Book Publishing at Portland State University. Her research interests include twenty-first century book culture, diaspora communities, Scottish publishing, small business marketing, international marketing, and entrepreneurship. She has been published... Read More →
avatar for Brian O'Leary

Brian O'Leary

Executive Director, Book Industry Study Group
Brian O’Leary is Executive Director of the Book Industry Study Group, a U.S.-based trade association that disseminates information, creates and implements standards and conducts research to benefit the book publishing supply chain. Before being named to this role in 2016, Brian... Read More →


Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

Attendees (27)