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Saturday, April 6 • 10:30am - 11:45am
Building a Successful Hybrid Publishing Business

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All publishers must sell books to readers, but hybrid publishers must also sell their business to authors - the right authors for that publisher's list. It all starts with understanding who your ideal authors are, what challenges they are facing, and the value proposition that you offer. In this Deep Dive business strategy session, we will examine the various ways in which you as a hybrid publisher can position yourself in the market to find the authors that suit your own publishing priorities and growth strategy. Discover how to build a high-quality referral network; learn how to design and price your publishing packages appropriately for your target clientele; and come away with a deeper understanding of how your company identity and business goals should inform the decisions you make in building a successful hybrid publishing business. 

avatar for Maggie Langrick

Maggie Langrick

CEO & Publisher, LifeTree Media Ltd
Maggie Langrick founded LifeTree Media Ltd in 2013 and bootstrapped the business to annual revenues upwards of $1M. LifeTree publishes prescriptive nonfiction books that help, heal and inspire, in categories such as business, personal development, parenting and wellness. Its books... Read More →

Saturday April 6, 2019 10:30am - 11:45am CDT
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA