IBPA Publishing University

All publishers must sell books to readers, but hybrid publishers must also sell their business to authors - the right authors for that publisher's list. It all starts with understanding who your ideal authors are, what challenges they are facing, and the value proposition that you offer. In this Deep Dive business strategy session, we will examine the various ways in which you as a hybrid publisher can position yourself in the market to find the authors that suit your own publishing priorities and growth strategy. Discover how to build a high-quality referral network; learn how to design and price your publishing packages appropriately for your target clientele; and come away with a deeper understanding of how your company identity and business goals should inform the decisions you make in building a successful hybrid publishing business.