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Friday, April 5 • 3:15pm - 4:15pm
The Upside of Bad Reviews: How to Bounce Back from Negative Reviews and Use Them to Your Marketing and PR Advantage

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Bad book reviews happen. Even the most acclaimed books receive negative reviews; sometimes from the New York Times, sometimes from an anonymous reviewer on Amazon. Evaluating a book can be as deeply personal as writing a book and reader preference and author intent don't always align. When it comes to negative reviews, there are ways to work through them, learn and grow as a publisher, and even use them to your advantage. This breakout session will cover how to handle negative reviews, how negative reviews can actually increase book sales, and ways that you can use negative reviews to your marketing and PR advantage.
Speakers
avatar for Leslie Browning

Leslie Browning

Founder & Publisher, Homebound Publications
L.M. (Leslie) Browning is a TEDx Talker and award-winning author of twelve books. In her writing, Leslie explores the confluence of the natural landscape and the interior landscape. In 2010, she debuted with a three-title contemplative poetry series. These three books went on to garner... Read More →
avatar for Corrin Foster

Corrin Foster

Director of Marketing, Greenleaf Book Group LLC
With over fifteen years of experience in branding and digital marketing, Corrin has extensive knowledge of content management, product marketing, and online advertising. At Greenleaf, she develops and executes strategic marketing programs; oversees social media; and consults with... Read More →
avatar for Michelle Schingler

Michelle Schingler

Managing Editor, Foreword Reviews
Michelle Anne Schingler is the Managing Editor at Foreword Reviews magazine. Her responsibilities include previewing thousands of books each quarter for the magazine's audience of librarians and booksellers---more a joy than a task! She came to Foreword Reviews after her master's... Read More →
avatar for Kathryn

Kathryn "Kiffer" Brown

CEO & Co-Founder, Chanticleer Reviews, LLC
Kathryn Brown is CEO and co-founder of Chanticleer Reviews and Chanticleer Int'l Book Awards (The CIBAs) that Discover Today's Best Books. She is also the co-producer of On Word Talks with Storytellers video blog and podcast that feature storytellers, storymakers & gamers, film producers... Read More →

Friday April 5, 2019 3:15pm - 4:15pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA
  4/5 (3:15PM-4:15PM), Applied [2A]

Attendees (13)