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Saturday, April 6 • 3:45pm - 4:45pm
How to Promote Your Publishing Business With the Help Of Your Authors

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Just as authors need to promote their brand and book, so do publishers. Why? It will help you sell more books, acquire better quality titles, and position you as a thought leader within the publishing industry. Plus it's a lot of fun!
 
This session will discuss:

  • How publishers can get their authors to market themselves and books better
  • How publishers can work with authors to promote the publishing company
  • How to spend your time wisely: social media, traditional media, speaking, advertising, branding
  • How to tackle the nuts and bolts but to also make the big ask of others – how to break through
 
Based on having served the book publishing community -- indies, traditional, university, and self-published -- for three decades, Brian Feinblum has a lot to say about book marketing trends, best practices in book publicity, and what publishers can and should be doing to promote their books, their brand, and their company. Join him during this special session to learn more!

Speakers
avatar for Brian Feinblum

Brian Feinblum

Chief Marketing Officer, SVP, Media Connect
Brian Feinblum has been promoting leading experts, best-selling authors, motivational speakers, major businesses, leading non-profits, and influential trade associations since 1989. He currently serves as the Chief Marketing Officer and Senior Vice President for MEDIA CONNECT, and... Read More →


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

Attendees (25)