Just as authors need to promote their brand and book, so do publishers. Why? It will help you sell more books, acquire better quality titles, and position you as a thought leader within the publishing industry. Plus it's a lot of fun!
This session will discuss:
- How publishers can get their authors to market themselves and books better
- How publishers can work with authors to promote the publishing company
- How to spend your time wisely: social media, traditional media, speaking, advertising, branding
- How to tackle the nuts and bolts but to also make the big ask of others – how to break through
Based on having served the book publishing community -- indies, traditional, university, and self-published -- for three decades, Brian Feinblum has a lot to say about book marketing trends, best practices in book publicity, and what publishers can and should be doing to promote their books, their brand, and their company. Join him during this special session to learn more!
