IBPA Publishing University

An ongoing question in book development is “What’s more important, form or content?” Does the potential reader pick up a book because they are interested in the subject or because a really great cover attracts the eye? The answer is that success comes from the equal balance between the two – a book design (cover and interior) that represents the content in a way that attracts the potential reader and enhances the experience of reading the book. How do successful editors and publishers work with great designers to achieve that balance? In this revealing and educational presentation, an experienced publisher and a top-knotch art director demonstrate the brainstorming and give-and-take that leads to a best-selling book package. They will witness the right-brain/left-brain spar between editorial and design, and learn the questions, discussions, arguments and, yes, compromises, that lead to a great book, inside and out. With before-and-after and in-process examples, two experts walk you through the development process.