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Saturday, April 6 • 2:30pm - 3:30pm
Entwined: How Editorial and Design Work Together to Create a Best-Selling Book

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An ongoing question in book development is “What’s more important, form or content?” Does the potential reader pick up a book because they are interested in the subject or because a really great cover attracts the eye? The answer is that success comes from the equal balance between the two – a book design (cover and interior) that represents the content in a way that attracts the potential reader and enhances the experience of reading the book. How do successful editors and publishers work with great designers to achieve that balance? In this revealing and educational presentation, an experienced publisher and a top-knotch art director demonstrate the brainstorming and give-and-take that leads to a best-selling book package. They will witness the right-brain/left-brain spar between editorial and design, and learn the questions, discussions, arguments and, yes, compromises, that lead to a great book, inside and out. With before-and-after and in-process examples, two experts walk you through the development process.  

avatar for Karla Olson

Karla Olson

Publisher, Patagonia Books
Karla Olson is the Book Publisher at Patagonia, which publishes books as a mission outreach within the sports clothing company, Patagonia, Inc. She is also the president of Publishers and Writers of San Diego and Publishers and Writers of Orange County, and founder of Read Local... Read More →
avatar for Christina Speed

Christina Speed

Art Director & Lead Designer, Patagonia Books
Christina Speed is currently the Art Director and Lead Designer for Patagonia Books, owner of design firm { csgd }, and Communications Director for the California Water Impact Network. Previously the Creative Director of Toad&Co and Marketing Director of Patagonia, she got her start... Read More →

Saturday April 6, 2019 2:30pm - 3:30pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA