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Saturday, April 6 • 2:30pm - 3:30pm
Using Keywords and Metadata to Take Your Digital Marketing to the Next Level

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The metadata you send out to retailers is how consumers decide whether or not to actually make a purchase. It is imperative that publishers provide powerful, targeted, and complete metadata, and take advantage of all of the options available to them in that area. This session will cover how to best utilize the power of metadata and keyword optimization to capitalize on your opportunity to connect with readers and buyers and increase the visibility of your books. 

avatar for Joshua Tallent

Joshua Tallent

Director of Sales and Education, Firebrand Technologies
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. He serves as the Director of Sales and Education at Firebrand Technologies (www.firebrandtech.com), where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. Joshua can often be found researching odd metadata issues, creating training videos and documentation about Firebrand services, and speaking at conferences... Read More →

Saturday April 6, 2019 2:30pm - 3:30pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA