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Saturday, April 6 • 1:15pm - 2:15pm
Launch That Book! How to Sell More Books with Pre-Sale Campaigns, Beta Readers, and Amazon Ads

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Many author publishers publish their books without realizing how important it is to have a marketing plan ready before the book is released into the wild. Avoid this mistake with your next book by planning a launch campaign that gets big results. In this content-rich presentation, you will learn how to:
  • Enlist a group of beta readers to generate feedback, buzz and reviews.
  • Assemble your launch team and set them up for success.
  • Make your print and ebook editions available for pre-sale weeks before your book is officially released.
  • Follow essential steps to launch your book with as much fanfare as possible.
  • Invest in Amazon ads to get more exposure, and then earn back your investment over and over again.
  • Keep the momentum going after the launch is over.
  • When you invest some time preparing for a successful book launch, you can give your book a great head start.
This enlightening presentation is loaded with real-world examples and proven DIY strategies to help you sell more books!

avatar for Stephanie Chandler

Stephanie Chandler

CEO, Nonfiction Authors Association
Stephanie Chandler is the author of several books including The Nonfiction Book Marketing and Launch Plan and The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, a live event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer’s Digest, and Wired magazine... Read More →

Saturday April 6, 2019 1:15pm - 2:15pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA