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Saturday, April 6 • 10:30am - 11:45am
Selling to Libraries: The Untapped Market

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Librarians love books and often buy books for entire districts with rare returns. When a librarian likes a book in your series, or on your topic, they're eager to learn of the next, and the next. In this 60-minute session, you'll learn how to sell to libraries. You'll also learn how to use librarians as resources for new covers, new titles/subtitles, etc. Join this session if you'd like to discover how and when to pitch librarians, all about national marketing programs and library shows, and how to provide what librarians need to bring them to YES.

Speakers
avatar for Sharon Castlen

Sharon Castlen

Founder, Integrated Book Marketing
Sharon Castlen, Founder of Integrated Book Marketing, works with small presses and independent publishers across the country in three areas: pre-press coaching; distribution; full marketing strategy & implementation. Since 1984, Sharon has also shared her expertise and mentored clients... Read More →
avatar for Susan Martin

Susan Martin

Chair, Collection Development and Management, Middle Tennessee State University
Susan Martin serves as the Collection Development and Management department chair in the James E. Walker Library at Middle Tennessee State University. Immediately prior to this position, she served as the Head of Acquisitions Services at The University of Chicago Library. Her other... Read More →
avatar for Kelly Smith

Kelly Smith

Coordinator of Collections & Discovery, EKU Libraries
Kelly Smith is Coordinator of Collections and Discovery at Eastern Kentucky University Libraries, where she has worked since 2005. She is a column editor for the journal Serials Review, an intern on the ALCTS Advocacy and Policy Committee, and serves on the collections committees... Read More →


Saturday April 6, 2019 10:30am - 11:45am CDT
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA