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Saturday, April 6 • 10:30am - 11:45am
Selling to Libraries: The Untapped Market

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Librarians love books and often buy books for entire districts with rare returns. When a librarian likes a book in your series, or on your topic, they're eager to learn of the next, and the next. In this 60-minute session, you'll learn how to sell to libraries. You'll also learn how to use librarians as resources for new covers, new titles/subtitles, etc. Join this session if you'd like to discover how and when to pitch librarians, all about national marketing programs and library shows, and how to provide what librarians need to bring them to YES.

avatar for Sharon Castlen

Sharon Castlen

Founder, Integrated Book Marketing
** Participating in “Ask the Experts** Sign up for consultations here: https://bit.ly/AskExperts2024signupView booked appointments here: https://bit.ly/AskExperts2024schedule (It’s a human-facilitated update, so give us 1-2 days grace, please.) --Sharon Castlen, founder of Integrated Book Marketing works with small presses and independent publishers across the country in three areas: Pre-press coaching; distribution; full marketing strategy & impl... Read More →
avatar for Susan Martin

Susan Martin

Chair, Collection Development and Management, MTSU James E. Walker Library
Susan Martin serves as the Collection Development and Management (CDM) department chair in the James E. Walker Library, Middle Tennessee State University. She provides leadership for CDM which includes the following units or activities: Acquisitions, Cataloging, Continuing Resources... Read More →
avatar for Kelly Smith

Kelly Smith

Director of Collections & Discovery, Eastern Kentucky University
Kelly Smith is the Director of Collections and Discovery at Eastern Kentucky University Libraries. She received a Bachelor of Fine Arts degree from the University of North Carolina at Greensboro in 1994, and a Masters of Science in Library and Information Science degree from Simmons... Read More →

Saturday April 6, 2019 10:30am - 11:45am CDT
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA