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Saturday, April 6 • 2:30pm - 3:30pm
Redefining ROI

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Within the ever-evolving world of publishing, financial remuneration and how you can capture value from what you publish is constantly expanding. This course will begin by explaining creative and diverse methods for generating ROI and capturing value beyond traditional sales. It will then offer a blueprint for how to pursue these various opportunities. We will finish the class with an interactive discussion on how to decide what opportunities to pursue based the projects of those who attend this class.

avatar for Jared Kuritz

Jared Kuritz

Managing Partner, STRATEGIES Public Relations
Jared Kuritz is a Managing Partner of STRATEGIES Public Relations, a firm that works with clients on literary and publishing development, business modeling, and public relations and marketing. Jared is also the Director of the La Jolla Writers Conference—an annual three-day immersion... Read More →

Saturday April 6, 2019 2:30pm - 3:30pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA