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Saturday, April 6 • 1:15pm - 2:15pm
Navigating the Middle Ground: Full-Service Distribution Alternatives for Small Press Publishers

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Small press publishers face unique challenges in effectively distributing their books into the market. Full service distribution options may require too much upfront investment, while not always targeting the right audience for your books.

A wholesale distribution model may activate your content for sale in retail and library channels, but does little to attract readers and encourage them to make a purchase.

This session will teach publishers how to access the best sales channels for their content, how to drive an appropriate audience to your books’ product pages, and how to convert readers to sale by leveraging the right tools and services. We will cover everything from developing the best package for your content to pricing your books for global markets, to optimizing your book detail pages and managing the buy buttons on retail sites. Attendees will leave the session with a checklist of steps to successfully launching a book into the market and list of resources to help.

avatar for Andrea Fleck-Nisbet

Andrea Fleck-Nisbet

Ingram Content Group, Director, Content Acquisition
In her role at Ingram Content Group, Andrea and her team work with publishers large and small to help them reach readers and book buyers worldwide. She is especially passionate about educating publishers on how to manage their business in efficient and cost-effective ways so they... Read More →

Saturday April 6, 2019 1:15pm - 2:15pm CDT
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA