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IBPA Publishing University

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Joe Hauer

BarCharts Publishing, Inc
Product Development Executive
Boca Raton, FL

https://barcharts.com

Started with BarCharts 19 years ago. Have done everything from design and layout, marketing, web building, now managing production (editorial & layout), metadata management, title and product R&D, manage overseas press runs, etc, etc... would love to share what I can from this experience.

1:30pm CDT

Preconference Session -- Amazon Deep Dive: Leveraging Advantage, Seller Central, Advertising, and Other Programs to Boost Brand and Maximize Sales (ADDITIONAL $59 FEE APPLIES) Chicago Marriott Downtown Magnificent Mile (Room: Northwestern)Ian Lamont

2:00pm CDT

The Ten Habits of a Successful Publisher Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire)Kathleen Welton

3:15pm CDT

The Upside of Bad Reviews: How to Bounce Back from Negative Reviews and Use Them to Your Marketing and PR Advantage Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire)Leslie Browning • Corrin Foster • Michelle Schingler • Kathryn "Kiffer" Brown

4:30pm CDT

Building a Loyal Fanbase, Gaining Visibility, and Establishing Authority Through Author Websites Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin)Amy Collins

9:00am CDT

Panel Keynote -- Defining the Current and Future Meaning of "Publisher" Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3)Leslie Browning • Seth Dellon • Kelly Peterson • Kathy Strahs

10:30am CDT

Research-Driven Business: How Small Publishers Can Use Academic Research to Gain a Competitive Edge Chicago Marriott Downtown Magnificent Mile (Room: Northwestern)Rachel Bell • Roy Carlisle • Rachel Noorda • Brian O'Leary

12:00pm CDT

IBPA Annual Meeting & Luncheon, sponsored by Arc Manor and Dell Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3)Angela Bole • Brooke Warner

1:15pm CDT

Launch That Book! How to Sell More Books with Pre-Sale Campaigns, Beta Readers, and Amazon Ads Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin)Stephanie Chandler

2:30pm CDT

Using Keywords and Metadata to Take Your Digital Marketing to the Next Level Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2)Joshua Tallent

3:45pm CDT

How to Optimize Backlist Book Sales on Amazon...Forever Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin)Bryan Cohen

5:00pm CDT

Publishing University Closing Session (& Raffle Prize Giveaway!) Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3)Angela Bole