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Foundational [1F] [clear filter]
Thursday, April 4
 

8:30am

Preconference Session -- Publishing Standards: A Deep Dive into the Most Important Checklist Every New Publisher Needs (ADDITIONAL $59 FEE APPLIES)
  • This is a 4-hour preconference workshop. An additional $59 fee is required to attend.
  • Online registration closed at 6:00 PM Central on April 2, 2019. Please visit the conference registration table on the 7th floor of the Chicago Marriott Downtown Magnificent Mile beginning at 10:00 AM Central on Friday, April 5, 2019 to register, add to, or change your schedule.

Back by popular demand! IBPA Advocacy Committee members Brooke Warner and Teri Rider present IBPA's Industry Standards Checklist for a Professionally Published Book. This 4-hour workshop is divided into two parts, focusing on (1) editorial and (2) production standards, and details everything a new publisher needs to consider in order to produce professionally published books. Brooke and Teri will include some of the most common mistakes they see new publishers make and will show how following standards can level the playing field for publishers everywhere. Specific examples drive the presentation.

Speakers
avatar for Teri Rider

Teri Rider

Publisher, Top Reads Publishing, LLC
As a visual artist, everything is a spoke that touches the hub of my “art” wheel. I love nature, I rescue animals, I collect books, and my favorite smells are rain, woodsmoke, and used bookstores. I’m a mom and a book midwife.Quite simply, I love to work with authors to build... Read More →
avatar for Brooke Warner

Brooke Warner

Publisher, She Writes Press
Brooke Warner is publisher of She Writes Press and SparkPress, president of Warner Coaching Inc., and author of Write On, Sisters!, Green-light Your Book, What's Your Book?, and three books on memoir. Brooke is a TEDx speaker, weekly podcaster (Write-minded with co-host Grant Faulkner... Read More →


Thursday April 4, 2019 8:30am - 12:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA
 
Friday, April 5
 

2:00pm

So, You Want to Launch a Podcast?
Podcasts are a great way of connecting authors and readers and of providing information in an accessible, entertaining format. This panel will give you a basic overview of podcasting for the indie publisher. Why might you want to launch a podcast, and how can you make a podcast work for you, your company, and your authors? We’ll discuss and recommend equipment like mics and editing tools. We’ll look at streaming platforms and launch strategies, and how to market to and expand your audience. We’ll ballpark costs of time and labor. We’ll give tips on monetization and finding guests and interview techniques. This will be a free-ranging discussion on one of the hottest areas in publishing today, with a generous period of Q&A. 

Speakers
avatar for Michele Cobb

Michele Cobb

Partner, Forte Business Consulting
Michele Cobb is a recognized expert in the audio industry and a Partner at Forté Business Consulting. Formerly Vice President of Sales & Marketing for the British Broadcasting Corporation audiobooks division, she has served on the Audio Publishers Association (APA) board since 2001... Read More →
avatar for Tavia Gilbert

Tavia Gilbert

Producer, Writer, Acclaimed Narrator
2018 Audiobook Narrator of the Year and 2017 Best Female Narrator Audie Award winner Tavia Gilbert is a producer, writer, and narrator of multiple podcasts and over 600 audiobooks. A nine-time Audie nominee, multiple nominee and winner of Voice Arts Awards, Tavia is the recipient... Read More →
avatar for Peter Goodman

Peter Goodman

President & Publisher, Stone Bridge Press, Inc.
Stone Bridge Press' president and publisher Peter Goodman is a graduate of Cornell University and lived in Tokyo, Japan for ten years, where he worked as an editor for English-language publishers Charles E. Tuttle and Kodansha International. He has served as in-house editor, ghost... Read More →
avatar for Brooke Warner

Brooke Warner

Publisher, She Writes Press
Brooke Warner is publisher of She Writes Press and SparkPress, president of Warner Coaching Inc., and author of Write On, Sisters!, Green-light Your Book, What's Your Book?, and three books on memoir. Brooke is a TEDx speaker, weekly podcaster (Write-minded with co-host Grant Faulkner... Read More →


Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

2:00pm

The Ten Habits of a Successful Publisher
In this 60-minute introductory program, 40-year-publishing-veteran Kathleen Welton will share proven principles that deliver top results for those involved in the book publishing industry. A combination of inspirational stories and case studies will illustrate the ten habits a successful publisher must utilize on an ongoing basis to build and expand his/her publishing program, including:

  1. Asking the Right Questions
  2. Building a Team
  3. Connecting with Customers
  4. Developing Editorial Roadmaps
  5. Finding Your Story
  6. Giving Back
  7. Minding Your Own Business
  8. Monitoring Trends
  9. Nurturing Authors
  10. Remaining Curious

Speakers
avatar for Kathleen Welton

Kathleen Welton

Publisher, aka Books
Kathleen is currently Publisher of aka Books. She has served as Director of Book Publishing for the American Bar Association, Director for H&R Block, VP & Publisher for IDG Books, VP & Publisher for Dearborn Trade, Senior Editor for Dow Jones-Irwin, Editor for Praeger Publishers... Read More →


Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA

3:15pm

Marketing & Selling to Schools
Schools can be a lucrative market for a variety of genres, including children’s books, juvenile fiction, young adult, and even many adult books that are appropriate for older students. Jane R. Wood, a former teacher and author of an award-winning juvenile fiction series, has successfully sold her books to schools across the country for more than 14 years. In this session she will share many of the strategies she has used to sell to this niche market, including how to: contact schools, develop a relationship with educators, create educational resources, and develop dynamic presentations that engage students. Wood will show how both teachers and students can benefit from a meaningful connection with a published author.

Speakers
avatar for Jane R. Wood

Jane R. Wood

Schools: A Niche Market for Authors, Author
Jane R. Wood, the author of five award-winning juvenile fiction books, is a former teacher, newspaper reporter, and television producer, who weaves history and information about the environment into stories filled with mystery, adventure, and humor for young readers ages 8-14. She... Read More →


Friday April 5, 2019 3:15pm - 4:15pm
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA

3:15pm

The Many Facets of Educational Publishing
Education is one of the book industry’s leading market segments. K-12, life-long learning products, and community and corporate training materials are glimpses into the lucrative and fulfilling world of educational publishing. Richard Lena of Brattle Publishing, Ian Lamont of i30 Media, and Karen Pavlincin-Fragnito of Elva Resa Publishing have had significant experience publishing for different segments of this market and approach learning from their own unique perspectives. In this session, they will share their strategies for entering various facets of the market, instructional design and development practices for products and services and marketing and distribution outlets. They will also spend time answering your questions about this significant portion of the publishing industry. The session is intended for intermediate participants who are seeking to learn about educational publishing and considering expanding into an education segment.

Speakers
avatar for Ian Lamont

Ian Lamont

Founder, i30 Media Corporation
Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. His company publishes IN 30 MINUTES Guides, EASYGENIE genealogy forms, and a line of technology cheat sheets. His media career has spanned more than 25 years across three continents, including a stint in the British music industry and... Read More →
avatar for Richard Lena

Richard Lena

President & Publisher, Brattle Publishing Group
Richard-Anthony Lena is the president and publisher at the Brattle Publishing Group, an independent publisher and full-service development house. He is a curriculum developer and an instructional designer specializing in print-based and digital learning experiences for diverse audiences... Read More →
avatar for Karen Pavlicin-Fragnito

Karen Pavlicin-Fragnito

Publisher, Elva Resa Publishing
Karen Pavlicin-Fragnito is the publisher of Elva Resa Publishing, a traditional independent publisher specializing in books for military families. Elva Resa uses niche go-to-market strategies to drive its primary business model of bulk sales to military, education, and nonprofit organizations... Read More →


Friday April 5, 2019 3:15pm - 4:15pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

4:30pm

Building a Loyal Fanbase, Gaining Visibility, and Establishing Authority Through Author Websites
  • APRIL 2, 2019; 7:00 PM CENTRAL: Due to a family emergency, Jeniffer Thompson had to cancel her participation in IBPA Publishing University 2019.  We are looking for a replacement speaker/topic to present during this time: 4:30 PM to 5:30 PM on Friday. In the meantime, please look to other breakouts and "Ask the Experts" sessions.
  • APRIL 3, 2019; 10:30 AM CENTRAL: Update! Amy Collins of New Shelves Books has graciously agreed to step in and teach this workshop on building author websites. The session description remains the same.
An author website is the cornerstone of a complete digital marketing campaign. A targeted, well-branded author website is critical for building a loyal fanbase, gaining online visibility, and establishing authority. In this class, you’ll walk away with a strategy to build that powerful website and an easy to implement five-step formula for developing a landing page message that resonates with your ideal readers, builds your mailing list, and converts traffic into sales. Plus, you’ll get tips on how to drive traffic to your website, enhance your site with proven social media strategies, and establish a powerful personal brand for authors. It’s time to connect the dots of your website’s marketing power, build momentum, and sell books!

Speakers
avatar for Amy Collins

Amy Collins

President, New Shelves Books
Amy Collins is the President of New Shelves Books, one of the largest book sales and marketing content providers in the US. She is a USA TODAY and WALL STREET JOURNAL bestselling author and as a former Book Buyer for a chain of bookstores in New York and Sales Director for a large... Read More →


Friday April 5, 2019 4:30pm - 5:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA
 
Saturday, April 6
 

10:30am

Publishing Children's Picture Books: From Concept to Sales
Pulling from their experiences as an author-illustrator indie publishing team, Susan Bernardo and Courtenay Fletcher will talk about the process of publishing a children's picture book from concept development to marketing and sales. Their engaging visual presentation will include the nuts and bolts of formatting picture books, including illustrations, book design, layouts, and editing. They're offer a basic timeline to publication, and demystify the acronyms behind basics such as ISBN, BISAC codes, ARCs and more. They'll share strategies for getting advance reviews through sites like NetGalley and Goodreads, as well as how to approach review journals such as Foreword and PW BookLife. Susan and Courtenay have appeared at libraries, bookstores, children's hospitals, schools, and festivals over a hundred times and will share their favorite ideas for public relations and promotional materials. Whatever your children's picture book question, Susan and Courtenay have you covered!

Speakers
avatar for Susan Bernardo

Susan Bernardo

Author/Co-Founder, Inner Flower Child Books
Award-winning poet and children's book author Susan Schaefer Bernardo is a firm believer in the healing powers of creativity. She and her illustrating partner Courtenay Fletcher formed their indie publishing company Inner Flower Child Books in 2012 with the release of their first... Read More →
avatar for Courtenay Fletcher

Courtenay Fletcher

Illustrator/Co-Founder, Inner Flower Child Books
Courtenay Fletcher is an award-winning children’s book illustrator and designer, committed to creating beautiful books that inspire children of all ages. In 2012, she co-founded Inner Flower Child Books with author Susan Schaefer Bernardo, and together they successfully illustrated... Read More →


Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA

10:30am

Selling to Libraries: The Untapped Market
Librarians love books and often buy books for entire districts with rare returns. When a librarian likes a book in your series, or on your topic, they're eager to learn of the next, and the next. In this 60-minute session, you'll learn how to sell to libraries. You'll also learn how to use librarians as resources for new covers, new titles/subtitles, etc. Join this session if you'd like to discover how and when to pitch librarians, all about national marketing programs and library shows, and how to provide what librarians need to bring them to YES.

Speakers
avatar for Sharon Castlen

Sharon Castlen

Founder, Integrated Book Marketing
Sharon Castlen, Founder of Integrated Book Marketing, works with small presses and independent publishers across the country in three areas: pre-press coaching; distribution; full marketing strategy & implementation. Since 1984, Sharon has also shared her expertise and mentored clients... Read More →
avatar for Susan Martin

Susan Martin

Head, Acquisitions Services, University of Chicago Library
Susan Martin is the Head of Acquisitions Services at The University of Chicago Library. Prior to this position, she served as the Acquisitions Librarian at Texas Woman’s University in Denton, Texas. Her other experience includes writing and editing for an internet start-up and working... Read More →
avatar for Kelly Smith

Kelly Smith

Coordinator of Collections & Discovery, EKU Libraries
Kelly Smith is Coordinator of Collections and Discovery at Eastern Kentucky University Libraries, where she has worked since 2005. She is a column editor for the journal Serials Review, an intern on the ALCTS Advocacy and Policy Committee, and serves on the collections committees... Read More →


Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

2:30pm

Using Keywords and Metadata to Take Your Digital Marketing to the Next Level
The metadata you send out to retailers is how consumers decide whether or not to actually make a purchase. It is imperative that publishers provide powerful, targeted, and complete metadata, and take advantage of all of the options available to them in that area. This session will cover how to best utilize the power of metadata and keyword optimization to capitalize on your opportunity to connect with readers and buyers and increase the visibility of your books. 

Speakers
avatar for Joshua Tallent

Joshua Tallent

Director of Sales and Education, Firebrand Technologies
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. He serves as the Director of Sales and Education at Firebrand Technologies (www.firebrandtech.com), where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. Joshua can often be found researching odd metadata issues, creating training videos and documentation about Firebrand services, and speaking at conferences... Read More →


Saturday April 6, 2019 2:30pm - 3:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA

3:45pm

Crowdfunding the Capital You Need
Crowdfunding can be a game changer for indie creators, giving you the capital you need to get your book printed without going into debt. It's also an opportunity to find your book's marketing groove and make vital connections months before your book is officially released. In a world where only 25% of Kickstarter publishing projects make it out of the gate, Susan Bernardo and Courtenay Fletcher can show you how they've exceeded their crowdfunding goals multiple times, raising over $35,000 for three children's picture books.

Topics in this session will include:

  • Understanding Kickstarter tools
  • Fine-tuning your budget
  • Developing your "tribe" and mailing list
  • Coming up with great rewards
  • Understanding the elements of an effective campaign video

You'll learn why you should begin your crowdfunding campaign prep at least three months in advance, and how to tap into your "inner used car salesman" in those last days of the campaign.  

Speakers
avatar for Susan Bernardo

Susan Bernardo

Author/Co-Founder, Inner Flower Child Books
Award-winning poet and children's book author Susan Schaefer Bernardo is a firm believer in the healing powers of creativity. She and her illustrating partner Courtenay Fletcher formed their indie publishing company Inner Flower Child Books in 2012 with the release of their first... Read More →
avatar for Courtenay Fletcher

Courtenay Fletcher

Illustrator/Co-Founder, Inner Flower Child Books
Courtenay Fletcher is an award-winning children’s book illustrator and designer, committed to creating beautiful books that inspire children of all ages. In 2012, she co-founded Inner Flower Child Books with author Susan Schaefer Bernardo, and together they successfully illustrated... Read More →


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA