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Design [clear filter]
Friday, April 5


Be Seen in the Jungle: Book Positioning Insights that Matter
We live in an overcrowded marketplace of products and ideas. Our options and choices are plentiful. Consumers are more savvy than ever before and demand meaningful and well designed experiences. With these heightened expectations, how do you ensure your books get noticed? How do you communicate that your books are worth the time and investment? Design is a vital tool that either promises value or suggests irrelevance. Making the right first impression matters.

This session is for small to medium sized publishers seeking to better understand the book design process ...what influences design strategy, the role of book design, the process of designing a cover, how to find and hire a book designer, how to evaluate design, and lastly when to consider production enhancements.

avatar for Torrey Sharp

Torrey Sharp

Principal, Faceout Studio
Torrey Sharp is the owner and principal of Faceout Studio, a market leading firm specializing in book design, www.faceoutstudio.com. The studio designs hundreds of books each year working w/ the world's top media companies, mid size publishers, university presses and individual authors. Over the years, Faceout Studio’s work has been recognized by Communication Arts, the AIGA, the AAUP, ECPA, IBPA, Print magazin... Read More →

Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA
Saturday, April 6


Publishing Children's Picture Books: From Concept to Sales
Pulling from their experiences as an author-illustrator indie publishing team, Susan Bernardo and Courtenay Fletcher will talk about the process of publishing a children's picture book from concept development to marketing and sales. Their engaging visual presentation will include the nuts and bolts of formatting picture books, including illustrations, book design, layouts, and editing. They're offer a basic timeline to publication, and demystify the acronyms behind basics such as ISBN, BISAC codes, ARCs and more. They'll share strategies for getting advance reviews through sites like NetGalley and Goodreads, as well as how to approach review journals such as Foreword and PW BookLife. Susan and Courtenay have appeared at libraries, bookstores, children's hospitals, schools, and festivals over a hundred times and will share their favorite ideas for public relations and promotional materials. Whatever your children's picture book question, Susan and Courtenay have you covered!

avatar for Susan Bernardo

Susan Bernardo

Author/Co-Founder, Inner Flower Child Books
Award-winning poet and children's book author Susan Schaefer Bernardo is a firm believer in the healing powers of creativity. She and her illustrating partner Courtenay Fletcher formed their indie publishing company Inner Flower Child Books in 2012 with the release of their first... Read More →
avatar for Courtenay Fletcher

Courtenay Fletcher

Illustrator/Co-Founder, Inner Flower Child Books
Courtenay Fletcher is an award-winning children’s book illustrator and designer, committed to creating beautiful books that inspire children of all ages. In 2012, she co-founded Inner Flower Child Books with author Susan Schaefer Bernardo, and together they successfully illustrated... Read More →

Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA


Entwined: How Editorial and Design Work Together to Create a Best-Selling Book
An ongoing question in book development is “What’s more important, form or content?” Does the potential reader pick up a book because they are interested in the subject or because a really great cover attracts the eye? The answer is that success comes from the equal balance between the two – a book design (cover and interior) that represents the content in a way that attracts the potential reader and enhances the experience of reading the book. How do successful editors and publishers work with great designers to achieve that balance? In this revealing and educational presentation, an experienced publisher and a top-knotch art director demonstrate the brainstorming and give-and-take that leads to a best-selling book package. They will witness the right-brain/left-brain spar between editorial and design, and learn the questions, discussions, arguments and, yes, compromises, that lead to a great book, inside and out. With before-and-after and in-process examples, two experts walk you through the development process.  

avatar for Karla Olson

Karla Olson

Publisher, Patagonia Books
Karla Olson is the Book Publisher at Patagonia, which publishes books as a mission outreach within the sports clothing company, Patagonia, Inc. She is also the president of Publishers and Writers of San Diego and Publishers and Writers of Orange County, and founder of Read Local... Read More →
avatar for Christina Speed

Christina Speed

Art Director & Lead Designer, Patagonia Books
Christina Speed is currently the Art Director and Lead Designer for Patagonia Books, owner of design firm { csgd }, and Communications Director for the California Water Impact Network. Previously the Creative Director of Toad&Co and Marketing Director of Patagonia, she got her start... Read More →

Saturday April 6, 2019 2:30pm - 3:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA