This event has ended. Visit the official site or create your own event on Sched.

Log in to bookmark your favorites and sync them to your phone or calendar.

Finance [clear filter]
Saturday, April 6


Redefining ROI
Within the ever-evolving world of publishing, financial remuneration and how you can capture value from what you publish is constantly expanding. This course will begin by explaining creative and diverse methods for generating ROI and capturing value beyond traditional sales. It will then offer a blueprint for how to pursue these various opportunities. We will finish the class with an interactive discussion on how to decide what opportunities to pursue based the projects of those who attend this class.

avatar for Jared Kuritz

Jared Kuritz

Managing Partner, STRATEGIES Public Relations
Jared Kuritz is a Managing Partner of STRATEGIES Public Relations, a firm that works with clients on literary and publishing development, business modeling, and public relations and marketing. Jared is also the Director of the La Jolla Writers Conference—an annual three-day immersion... Read More →

Saturday April 6, 2019 2:30pm - 3:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA


Crowdfunding the Capital You Need
Crowdfunding can be a game changer for indie creators, giving you the capital you need to get your book printed without going into debt. It's also an opportunity to find your book's marketing groove and make vital connections months before your book is officially released. In a world where only 25% of Kickstarter publishing projects make it out of the gate, Susan Bernardo and Courtenay Fletcher can show you how they've exceeded their crowdfunding goals multiple times, raising over $35,000 for three children's picture books.

Topics in this session will include:

  • Understanding Kickstarter tools
  • Fine-tuning your budget
  • Developing your "tribe" and mailing list
  • Coming up with great rewards
  • Understanding the elements of an effective campaign video

You'll learn why you should begin your crowdfunding campaign prep at least three months in advance, and how to tap into your "inner used car salesman" in those last days of the campaign.  

avatar for Susan Bernardo

Susan Bernardo

Author/Co-Founder, Inner Flower Child Books
Award-winning poet and children's book author Susan Schaefer Bernardo is a firm believer in the healing powers of creativity. She and her illustrating partner Courtenay Fletcher formed their indie publishing company Inner Flower Child Books in 2012 with the release of their first... Read More →
avatar for Courtenay Fletcher

Courtenay Fletcher

Illustrator/Co-Founder, Inner Flower Child Books
Courtenay Fletcher is an award-winning children’s book illustrator and designer, committed to creating beautiful books that inspire children of all ages. In 2012, she co-founded Inner Flower Child Books with author Susan Schaefer Bernardo, and together they successfully illustrated... Read More →

Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA