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Thursday, April 4
 

8:30am

Preconference Session -- Practical Advice for Book Metadata (ADDITIONAL $59 FEE APPLIES)
  • This is a 4-hour preconference workshop. An additional $59 fee is required to attend.
  • Online registration closed at 6:00 PM Central on April 2, 2019. Please visit the conference registration table on the 7th floor of the Chicago Marriott Downtown Magnificent Mile beginning at 10:00 AM Central on Friday, April 5, 2019 to register, add to, or change your schedule.

Industry studies and publisher anecdotes have shown that the quality of your book metadata has a direct impact on sales and discoverability. This workshop will provide you with an in-depth crash course on this important topic. You will learn about the best methods for tracking and maintaining your book metadata, how to create metadata of the highest quality, what information is most important, industry best practices and recommendations, how different retailers handle the metadata you send them, and various methods for the distribution of your print and ebook metadata. There will be ample time for questions and feedback, as well as examples of publishers who have found success with their metadata.

This workshop will provide you with practical, actionable steps you can take immediately to get the most out of this critical aspect of professional book publishing.

Speakers
avatar for Joshua Tallent

Joshua Tallent

Director of Sales and Education, Firebrand Technologies
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. He serves as the Director of Sales and Education at Firebrand Technologies (www.firebrandtech.com), where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. Joshua can often be found researching odd metadata issues, creating training videos and documentation about Firebrand services, and speaking at conferences... Read More →


Thursday April 4, 2019 8:30am - 12:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA
 
Saturday, April 6
 

2:30pm

Using Keywords and Metadata to Take Your Digital Marketing to the Next Level
The metadata you send out to retailers is how consumers decide whether or not to actually make a purchase. It is imperative that publishers provide powerful, targeted, and complete metadata, and take advantage of all of the options available to them in that area. This session will cover how to best utilize the power of metadata and keyword optimization to capitalize on your opportunity to connect with readers and buyers and increase the visibility of your books. 

Speakers
avatar for Joshua Tallent

Joshua Tallent

Director of Sales and Education, Firebrand Technologies
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. He serves as the Director of Sales and Education at Firebrand Technologies (www.firebrandtech.com), where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. Joshua can often be found researching odd metadata issues, creating training videos and documentation about Firebrand services, and speaking at conferences... Read More →


Saturday April 6, 2019 2:30pm - 3:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA