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Sales & Marketing [clear filter]
Thursday, April 4
 

1:30pm

Preconference Session -- Amazon Deep Dive: Leveraging Advantage, Seller Central, Advertising, and Other Programs to Boost Brand and Maximize Sales (ADDITIONAL $59 FEE APPLIES)
  • This is a 4-hour preconference workshop. An additional $59 fee is required to attend.
  • Online registration closed at 6:00 PM Central on April 2, 2019. Please visit the conference registration table on the 7th floor of the Chicago Marriott Downtown Magnificent Mile beginning at 10:00 AM Central on Friday, April 5, 2019 to register, add to, or change your schedule.

During this preconference workshop, you'll get up to speed on specialized Amazon programs that can help you reach more customers, increase sales, and expand your brand. Topics will include selling books and other products through Amazon Advantage and Seller Central, optimizing your Amazon product pages using special promotional tools and Amazon's brand registry, and leveraging Amazon Advertising to get in front of shoppers. There will also be a discussion of how to develop new product lines for sale on Amazon and elsewhere.

Speakers
avatar for Ian Lamont

Ian Lamont

Founder, i30 Media Corporation
Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. His company publishes IN 30 MINUTES Guides, EASYGENIE genealogy forms, and a line of technology cheat sheets. His media career has spanned more than 25 years across three continents, including a stint in the British music industry and... Read More →


Thursday April 4, 2019 1:30pm - 5:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA
 
Friday, April 5
 

2:00pm

So, You Want to Launch a Podcast?
Podcasts are a great way of connecting authors and readers and of providing information in an accessible, entertaining format. This panel will give you a basic overview of podcasting for the indie publisher. Why might you want to launch a podcast, and how can you make a podcast work for you, your company, and your authors? We’ll discuss and recommend equipment like mics and editing tools. We’ll look at streaming platforms and launch strategies, and how to market to and expand your audience. We’ll ballpark costs of time and labor. We’ll give tips on monetization and finding guests and interview techniques. This will be a free-ranging discussion on one of the hottest areas in publishing today, with a generous period of Q&A. 

Speakers
avatar for Michele Cobb

Michele Cobb

Partner, Forte Business Consulting
Michele Cobb is a recognized expert in the audio industry and a Partner at Forté Business Consulting. Formerly Vice President of Sales & Marketing for the British Broadcasting Corporation audiobooks division, she has served on the Audio Publishers Association (APA) board since 2001... Read More →
avatar for Tavia Gilbert

Tavia Gilbert

Producer, Writer, Acclaimed Narrator
2018 Audiobook Narrator of the Year and 2017 Best Female Narrator Audie Award winner Tavia Gilbert is a producer, writer, and narrator of multiple podcasts and over 600 audiobooks. A nine-time Audie nominee, multiple nominee and winner of Voice Arts Awards, Tavia is the recipient... Read More →
avatar for Peter Goodman

Peter Goodman

President & Publisher, Stone Bridge Press, Inc.
Stone Bridge Press' president and publisher Peter Goodman is a graduate of Cornell University and lived in Tokyo, Japan for ten years, where he worked as an editor for English-language publishers Charles E. Tuttle and Kodansha International. He has served as in-house editor, ghost... Read More →
avatar for Brooke Warner

Brooke Warner

Publisher, She Writes Press
Brooke Warner is publisher of She Writes Press and SparkPress, president of Warner Coaching Inc., and author of Write On, Sisters!, Green-light Your Book, What's Your Book?, and three books on memoir. Brooke is a TEDx speaker, weekly podcaster (Write-minded with co-host Grant Faulkner... Read More →


Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

2:00pm

You're #1: Strategically Grow Your Audience with eBooks and Hit the Bestseller Lists
In the world of publishing, getting a bestseller is the golden ticket. So how do you make that happen? Join Elizabeth Turnbull of Light Messages Publishing and Kelly Peterson of INscribe Digital as they walk you through some of the very best ways to set new titles up for bestseller lists using ebooks.

Speakers
avatar for Kelly Peterson

Kelly Peterson

Director of Digital Strategy, Independent Publishers Group
Kelly Peterson is Director of Digital Strategy at Independent Publishers Group (IPG), and brings 20+ years of marketing and merchandising experience to her current role, helping major trade publishers, university presses, independent publishers, agents and authors maximize their eBook... Read More →
avatar for Elizabeth Turnbull

Elizabeth Turnbull

Senior Editor, Light Messages Publishing
Elizabeth Turnbull is the Senior Editor of Light Messages Publishing and is responsible for the creative direction of the press where she has worked with more than 65 titles, many of which have won prestigious awards and hit bestseller lists. She is also the award-winning author of... Read More →


Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA

3:15pm

Marketing & Selling to Schools
Schools can be a lucrative market for a variety of genres, including children’s books, juvenile fiction, young adult, and even many adult books that are appropriate for older students. Jane R. Wood, a former teacher and author of an award-winning juvenile fiction series, has successfully sold her books to schools across the country for more than 14 years. In this session she will share many of the strategies she has used to sell to this niche market, including how to: contact schools, develop a relationship with educators, create educational resources, and develop dynamic presentations that engage students. Wood will show how both teachers and students can benefit from a meaningful connection with a published author.

Speakers
avatar for Jane R. Wood

Jane R. Wood

Schools: A Niche Market for Authors, Author
Jane R. Wood, the author of five award-winning juvenile fiction books, is a former teacher, newspaper reporter, and television producer, who weaves history and information about the environment into stories filled with mystery, adventure, and humor for young readers ages 8-14. She... Read More →


Friday April 5, 2019 3:15pm - 4:15pm
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA

3:15pm

The Upside of Bad Reviews: How to Bounce Back from Negative Reviews and Use Them to Your Marketing and PR Advantage
Bad book reviews happen. Even the most acclaimed books receive negative reviews; sometimes from the New York Times, sometimes from an anonymous reviewer on Amazon. Evaluating a book can be as deeply personal as writing a book and reader preference and author intent don't always align. When it comes to negative reviews, there are ways to work through them, learn and grow as a publisher, and even use them to your advantage. This breakout session will cover how to handle negative reviews, how negative reviews can actually increase book sales, and ways that you can use negative reviews to your marketing and PR advantage.

Speakers
avatar for Leslie Browning

Leslie Browning

Founder & Publisher, Homebound Publications
L.M. (Leslie) Browning is a TEDx Talker and award-winning author of twelve books. In her writing, Leslie explores the confluence of the natural landscape and the interior landscape. In 2010, she debuted with a three-title contemplative poetry series. These three books went on to garner... Read More →
avatar for Corrin Foster

Corrin Foster

Director of Marketing, Greenleaf Book Group LLC
With over fifteen years of experience in branding and digital marketing, Corrin has extensive knowledge of content management, product marketing, and online advertising. At Greenleaf, she develops and executes strategic marketing programs; oversees social media; and consults with... Read More →
avatar for Michelle Schingler

Michelle Schingler

Managing Editor, Foreword Reviews
Michelle Anne Schingler is the Managing Editor at Foreword Reviews magazine. Her responsibilities include previewing thousands of books each quarter for the magazine's audience of librarians and booksellers---more a joy than a task! She came to Foreword Reviews after her master's... Read More →
avatar for Kathryn

Kathryn "Kiffer" Brown

CEO & Co-Founder, Chanticleer Reviews, LLC
Kathryn Brown is CEO and co-founder of Chanticleer Reviews and Chanticleer Int'l Book Awards (The CIBAs) that Discover Today's Best Books. She is also the co-producer of On Word Talks with Storytellers video blog and podcast that feature storytellers, storymakers & gamers, film producers... Read More →


Friday April 5, 2019 3:15pm - 4:15pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA

4:30pm

Building a Loyal Fanbase, Gaining Visibility, and Establishing Authority Through Author Websites
  • APRIL 2, 2019; 7:00 PM CENTRAL: Due to a family emergency, Jeniffer Thompson had to cancel her participation in IBPA Publishing University 2019.  We are looking for a replacement speaker/topic to present during this time: 4:30 PM to 5:30 PM on Friday. In the meantime, please look to other breakouts and "Ask the Experts" sessions.
  • APRIL 3, 2019; 10:30 AM CENTRAL: Update! Amy Collins of New Shelves Books has graciously agreed to step in and teach this workshop on building author websites. The session description remains the same.
An author website is the cornerstone of a complete digital marketing campaign. A targeted, well-branded author website is critical for building a loyal fanbase, gaining online visibility, and establishing authority. In this class, you’ll walk away with a strategy to build that powerful website and an easy to implement five-step formula for developing a landing page message that resonates with your ideal readers, builds your mailing list, and converts traffic into sales. Plus, you’ll get tips on how to drive traffic to your website, enhance your site with proven social media strategies, and establish a powerful personal brand for authors. It’s time to connect the dots of your website’s marketing power, build momentum, and sell books!

Speakers
avatar for Amy Collins

Amy Collins

President, New Shelves Books
Amy Collins is the President of New Shelves Books, one of the largest book sales and marketing content providers in the US. She is a USA TODAY and WALL STREET JOURNAL bestselling author and as a former Book Buyer for a chain of bookstores in New York and Sales Director for a large... Read More →


Friday April 5, 2019 4:30pm - 5:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

4:30pm

The Ins-and-Outs of Book Distribution
Book distribution models range from DIY to full-service. How do you get a distributor? How do you know which distributor is best for you or when it’s time to make a change? This expert panel will offer lively discussion and plenty of time for q and a. It looks at all the possibilities for distribution and examines their risks and benefits. Managing expectations is key to a successful relationship with your distributor, and to do that you need to know what services a distributor does and doesn’t provide, what are the costs and chargebacks, and how to keep the lines of communication open.  

Speakers
avatar for Robin Cutler

Robin Cutler

Director, IngramSpark
Robin Cutler, Director of IngramSparkRobin Cutler leads the development of IngramSpark as an Ingram Content Group service for indie authors and publishers. During her career, she has published over 1000 books as Assistant Director at USC Press, and CEO and founder of her own trade... Read More →
avatar for Peter Goodman

Peter Goodman

President & Publisher, Stone Bridge Press, Inc.
Stone Bridge Press' president and publisher Peter Goodman is a graduate of Cornell University and lived in Tokyo, Japan for ten years, where he worked as an editor for English-language publishers Charles E. Tuttle and Kodansha International. He has served as in-house editor, ghost... Read More →
avatar for Miriam Warren

Miriam Warren

Associate, The Fisher Company
Miriam Warren is an Associate at The Fisher Company, a mergers and acquisitions firm specializing in the publishing industry, and is also the Publications Manager at No Nonsense Fly Fishing Guidebooks & California Bill’s Automotive Handbooks in Tucson, Arizona.Miriam has more than... Read More →
avatar for Richard T. Williams

Richard T. Williams

Vice President, Publisher Development, Independent Publishers Group (IPG)
Richard T. Williams is the Vice President, Publisher Development, at IPG, where he reviews publisher submissions, pursues new publisher business, and manages a team of experts to help existing clients plan and develop their lists. He is a former sales rep at IPG and was the director... Read More →


Friday April 5, 2019 4:30pm - 5:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA
 
Saturday, April 6
 

10:30am

Publishing Children's Picture Books: From Concept to Sales
Pulling from their experiences as an author-illustrator indie publishing team, Susan Bernardo and Courtenay Fletcher will talk about the process of publishing a children's picture book from concept development to marketing and sales. Their engaging visual presentation will include the nuts and bolts of formatting picture books, including illustrations, book design, layouts, and editing. They're offer a basic timeline to publication, and demystify the acronyms behind basics such as ISBN, BISAC codes, ARCs and more. They'll share strategies for getting advance reviews through sites like NetGalley and Goodreads, as well as how to approach review journals such as Foreword and PW BookLife. Susan and Courtenay have appeared at libraries, bookstores, children's hospitals, schools, and festivals over a hundred times and will share their favorite ideas for public relations and promotional materials. Whatever your children's picture book question, Susan and Courtenay have you covered!

Speakers
avatar for Susan Bernardo

Susan Bernardo

Author/Co-Founder, Inner Flower Child Books
Award-winning poet and children's book author Susan Schaefer Bernardo is a firm believer in the healing powers of creativity. She and her illustrating partner Courtenay Fletcher formed their indie publishing company Inner Flower Child Books in 2012 with the release of their first... Read More →
avatar for Courtenay Fletcher

Courtenay Fletcher

Illustrator/Co-Founder, Inner Flower Child Books
Courtenay Fletcher is an award-winning children’s book illustrator and designer, committed to creating beautiful books that inspire children of all ages. In 2012, she co-founded Inner Flower Child Books with author Susan Schaefer Bernardo, and together they successfully illustrated... Read More →


Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA

10:30am

Research-Driven Business: How Small Publishers Can Use Academic Research to Gain a Competitive Edge
Although marketing and editorial departments increasingly require hard data to justify decisions, it can be difficult for small publishers in particular to have access to data that can inform such decisions. Industry data can be very costly, and therefore often inaccessible to small publishers. But academic research about book publishing is free and can be used to help inform business decisions. Come learn more, from a panel of researchers and publishers who have used research to gain a competitive edge, about how to utilize this research for your own business!

Speakers
avatar for Rachel Bell

Rachel Bell

Co-Founder and VP of Marketing & PR, Overcup Press
Rachel Bell is Co-Founder and VP of Marketing & PR at Overcup Press, an award-winning independent publishing company in Portland, Oregon. Rachel and her partner started Overcup Press because they have a passion for beautifully designed books that focus on art, travel, epicurean, travel... Read More →
avatar for Roy Carlisle

Roy Carlisle

Director of Publishing, PageMill Press
Roy is Director of Publishing at PageMill Press, a new publishing house sponsored by the Institute for Transpersonal Psychology Foundation. Roy is a veteran of scholarly and commercial book publishing with 44 years in the industry.
avatar for Rachel Noorda

Rachel Noorda

Director of Book Publishing, Portland State University
Rachel Noorda is Director of Book Publishing at Portland State University. Her research interests include twenty-first century book culture, diaspora communities, Scottish publishing, small business marketing, international marketing, and entrepreneurship. She has been published... Read More →
avatar for Brian O'Leary

Brian O'Leary

Executive Director, Book Industry Study Group
Brian O’Leary is executive director of the Book Industry Study Group, a U.S.-based trade association that disseminates information, creates and implements standards and conducts research to benefit the book publishing supply chain.Before being named to this role in 2016, O'Leary... Read More →


Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

10:30am

Selling to Libraries: The Untapped Market
Librarians love books and often buy books for entire districts with rare returns. When a librarian likes a book in your series, or on your topic, they're eager to learn of the next, and the next. In this 60-minute session, you'll learn how to sell to libraries. You'll also learn how to use librarians as resources for new covers, new titles/subtitles, etc. Join this session if you'd like to discover how and when to pitch librarians, all about national marketing programs and library shows, and how to provide what librarians need to bring them to YES.

Speakers
avatar for Sharon Castlen

Sharon Castlen

Founder, Integrated Book Marketing
Sharon Castlen, Founder of Integrated Book Marketing, works with small presses and independent publishers across the country in three areas: pre-press coaching; distribution; full marketing strategy & implementation. Since 1984, Sharon has also shared her expertise and mentored clients... Read More →
avatar for Susan Martin

Susan Martin

Head, Acquisitions Services, University of Chicago Library
Susan Martin is the Head of Acquisitions Services at The University of Chicago Library. Prior to this position, she served as the Acquisitions Librarian at Texas Woman’s University in Denton, Texas. Her other experience includes writing and editing for an internet start-up and working... Read More →
avatar for Kelly Smith

Kelly Smith

Coordinator of Collections & Discovery, EKU Libraries
Kelly Smith is Coordinator of Collections and Discovery at Eastern Kentucky University Libraries, where she has worked since 2005. She is a column editor for the journal Serials Review, an intern on the ALCTS Advocacy and Policy Committee, and serves on the collections committees... Read More →


Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

1:15pm

Launch That Book! How to Sell More Books with Pre-Sale Campaigns, Beta Readers, and Amazon Ads
Many author publishers publish their books without realizing how important it is to have a marketing plan ready before the book is released into the wild. Avoid this mistake with your next book by planning a launch campaign that gets big results. In this content-rich presentation, you will learn how to:
  • Enlist a group of beta readers to generate feedback, buzz and reviews.
  • Assemble your launch team and set them up for success.
  • Make your print and ebook editions available for pre-sale weeks before your book is officially released.
  • Follow essential steps to launch your book with as much fanfare as possible.
  • Invest in Amazon ads to get more exposure, and then earn back your investment over and over again.
  • Keep the momentum going after the launch is over.
  • When you invest some time preparing for a successful book launch, you can give your book a great head start.
This enlightening presentation is loaded with real-world examples and proven DIY strategies to help you sell more books!

Speakers
avatar for Stephanie Chandler

Stephanie Chandler

CEO, Nonfiction Authors Association
Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is CEO of nonfictionAuthorsAssociation.com, a vibrant educational community for experienced and aspiring writers, and NonfictionWritersConfe... Read More →


Saturday April 6, 2019 1:15pm - 2:15pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

1:15pm

Navigating the Middle Ground: Full-Service Distribution Alternatives for Small Press Publishers
Small press publishers face unique challenges in effectively distributing their books into the market. Full service distribution options may require too much upfront investment, while not always targeting the right audience for your books.

A wholesale distribution model may activate your content for sale in retail and library channels, but does little to attract readers and encourage them to make a purchase.

This session will teach publishers how to access the best sales channels for their content, how to drive an appropriate audience to your books’ product pages, and how to convert readers to sale by leveraging the right tools and services. We will cover everything from developing the best package for your content to pricing your books for global markets, to optimizing your book detail pages and managing the buy buttons on retail sites. Attendees will leave the session with a checklist of steps to successfully launching a book into the market and list of resources to help.

Speakers
avatar for Andrea Fleck-Nisbet

Andrea Fleck-Nisbet

Ingram Content Group, Director, Content Acquisition
In her role at Ingram Content Group, Andrea and her team work with publishers large and small to help them reach readers and book buyers worldwide. She is especially passionate about educating publishers on how to manage their business in efficient and cost-effective ways so they... Read More →


Saturday April 6, 2019 1:15pm - 2:15pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

2:30pm

Redefining ROI
Within the ever-evolving world of publishing, financial remuneration and how you can capture value from what you publish is constantly expanding. This course will begin by explaining creative and diverse methods for generating ROI and capturing value beyond traditional sales. It will then offer a blueprint for how to pursue these various opportunities. We will finish the class with an interactive discussion on how to decide what opportunities to pursue based the projects of those who attend this class.

Speakers
avatar for Jared Kuritz

Jared Kuritz

Managing Partner, STRATEGIES Public Relations
Jared Kuritz is a Managing Partner of STRATEGIES Public Relations, a firm that works with clients on literary and publishing development, business modeling, and public relations and marketing. Jared is also the Director of the La Jolla Writers Conference—an annual three-day immersion... Read More →


Saturday April 6, 2019 2:30pm - 3:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

2:30pm

Say Something Nice: How to Get the Amazon Reviews You Want (Without Ticking Off Amazon or the Reviewers)
So much is changing every month on Amazon, but one thing remains constant: Amazon reviews sell books. Books with hundreds of reviews get viewed, promoted, highlighted, and purchased far more than books with only a few dozen reviews?  But HOW can you get those reviews?  What are the rules? Why do so many other authors have reviews and you are struggling to get even a few?
 
This session will teach you how keywords and reviews work on Amazon and how to use the tools available. This session will explain how to create an Amazon page that attracts more shoppers, market on Amazon and push shoppers to your book on that site, get your book found there, and turn a “look” into a “buy.”
 
This session will cover:

  • Amazon’s current rules for authors and publishers and how not to violate their guidelines
  • How to find and approach Amazon, Goodreads, LibraryThing, and other Online reviewers
  • How to get more reviews and USE those reviews in only 15-20 minutes a day
 
Join us as we create a plan that you can execute when you get home to drive reviews and get the sales you deserve.

Speakers
avatar for Amy Collins

Amy Collins

President, New Shelves Books
Amy Collins is the President of New Shelves Books, one of the largest book sales and marketing content providers in the US. She is a USA TODAY and WALL STREET JOURNAL bestselling author and as a former Book Buyer for a chain of bookstores in New York and Sales Director for a large... Read More →


Saturday April 6, 2019 2:30pm - 3:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

2:30pm

Using Keywords and Metadata to Take Your Digital Marketing to the Next Level
The metadata you send out to retailers is how consumers decide whether or not to actually make a purchase. It is imperative that publishers provide powerful, targeted, and complete metadata, and take advantage of all of the options available to them in that area. This session will cover how to best utilize the power of metadata and keyword optimization to capitalize on your opportunity to connect with readers and buyers and increase the visibility of your books. 

Speakers
avatar for Joshua Tallent

Joshua Tallent

Director of Sales and Education, Firebrand Technologies
Joshua Tallent is an acclaimed teacher and guide on the role of data in publishing, and a vocal advocate for high quality book metadata. He serves as the Director of Sales and Education at Firebrand Technologies (www.firebrandtech.com), where his focus is on helping publishers of all sizes learn about, and find solutions to, their workflow and metadata problems. Joshua can often be found researching odd metadata issues, creating training videos and documentation about Firebrand services, and speaking at conferences... Read More →


Saturday April 6, 2019 2:30pm - 3:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA

3:45pm

Crowdfunding the Capital You Need
Crowdfunding can be a game changer for indie creators, giving you the capital you need to get your book printed without going into debt. It's also an opportunity to find your book's marketing groove and make vital connections months before your book is officially released. In a world where only 25% of Kickstarter publishing projects make it out of the gate, Susan Bernardo and Courtenay Fletcher can show you how they've exceeded their crowdfunding goals multiple times, raising over $35,000 for three children's picture books.

Topics in this session will include:

  • Understanding Kickstarter tools
  • Fine-tuning your budget
  • Developing your "tribe" and mailing list
  • Coming up with great rewards
  • Understanding the elements of an effective campaign video

You'll learn why you should begin your crowdfunding campaign prep at least three months in advance, and how to tap into your "inner used car salesman" in those last days of the campaign.  

Speakers
avatar for Susan Bernardo

Susan Bernardo

Author/Co-Founder, Inner Flower Child Books
Award-winning poet and children's book author Susan Schaefer Bernardo is a firm believer in the healing powers of creativity. She and her illustrating partner Courtenay Fletcher formed their indie publishing company Inner Flower Child Books in 2012 with the release of their first... Read More →
avatar for Courtenay Fletcher

Courtenay Fletcher

Illustrator/Co-Founder, Inner Flower Child Books
Courtenay Fletcher is an award-winning children’s book illustrator and designer, committed to creating beautiful books that inspire children of all ages. In 2012, she co-founded Inner Flower Child Books with author Susan Schaefer Bernardo, and together they successfully illustrated... Read More →


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA

3:45pm

How to Optimize Backlist Book Sales on Amazon...Forever
The Amazon book listing page (a.k.a. the Amazon sales page) has sold millions of print and digital copies. If you can make sure that your books' sales pages are optimized for sales and conversions, then all your future marketing dollars will be better spent. USA Today bestselling author and CEO of Best Page Forward Bryan Cohen has helped thousands of authors sell more books through his advice on Titles, Covers, Reviews, and Book Descriptions. Let him show you how making a few key tweaks can help you turn more book browsers into paying customers.   

Speakers
avatar for Bryan Cohen

Bryan Cohen

CEO, Best Page Forward
A two-time USA Today bestselling author, Bryan Cohen loves keeping up with the publishing world through The Sell More Books Show. As the CEO of Best Page Forward, Bryan and his team have written over 2,000 book descriptions. Bryan's books have sold over 100,000 copies.


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

3:45pm

How to Promote Your Publishing Business With the Help Of Your Authors
Just as authors need to promote their brand and book, so do publishers. Why? It will help you sell more books, acquire better quality titles, and position you as a thought leader within the publishing industry. Plus it's a lot of fun!
 
This session will discuss:

  • How publishers can get their authors to market themselves and books better
  • How publishers can work with authors to promote the publishing company
  • How to spend your time wisely: social media, traditional media, speaking, advertising, branding
  • How to tackle the nuts and bolts but to also make the big ask of others – how to break through
 
Based on having served the book publishing community -- indies, traditional, university, and self-published -- for three decades, Brian Feinblum has a lot to say about book marketing trends, best practices in book publicity, and what publishers can and should be doing to promote their books, their brand, and their company. Join him during this special session to learn more!

Speakers
avatar for Brian Feinblum

Brian Feinblum

Chief Marketing Officer, SVP, Media Connect
Brian Feinblum has been promoting leading experts, best-selling authors, motivational speakers, major businesses, leading non-profits, and influential trade associations since 1989. He currently serves as the Chief Marketing Officer and Senior Vice President for MEDIA CONNECT, and... Read More →


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

3:45pm

How to Write Book Marketing Copy that Cuts Through the Noise
Distilling a book’s message for marketing copy is no small task. In this session, we will share ideas for how to pack the most punch into your copy, balance brevity and style and appeal to your target audience. The session will offer tips and practical insights for writing copy for book blurbs, social media and blogging, and teach you how less really is more in the drive-by world of online reading.

Speakers
avatar for Shari Stauch

Shari Stauch

Founder & CEO, Where Writers Win
Shari Stauch, Founder and CEO of Where Writers Win, has been involved in publishing, marketing, and PR for 35 years, as an author, publisher, and author marketing consultant. She created Where Writers Win to help an ever-growing community of emerging authors and independent publishers... Read More →


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA