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Friday, April 5
 

2:00pm

Be Seen in the Jungle: Book Positioning Insights that Matter
We live in an overcrowded marketplace of products and ideas. Our options and choices are plentiful. Consumers are more savvy than ever before and demand meaningful and well designed experiences. With these heightened expectations, how do you ensure your books get noticed? How do you communicate that your books are worth the time and investment? Design is a vital tool that either promises value or suggests irrelevance. Making the right first impression matters.

This session is for small to medium sized publishers seeking to better understand the book design process ...what influences design strategy, the role of book design, the process of designing a cover, how to find and hire a book designer, how to evaluate design, and lastly when to consider production enhancements.

Speakers
avatar for Torrey Sharp

Torrey Sharp

Principal, Faceout Studio
Torrey Sharp is the owner and principal of Faceout Studio, a market leading firm specializing in book design, www.faceoutstudio.com. The studio designs hundreds of books each year working w/ the world's top media companies, mid size publishers, university presses and individual authors. Over the years, Faceout Studio’s work has been recognized by Communication Arts, the AIGA, the AAUP, ECPA, IBPA, Print magazin... Read More →


Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

3:15pm

Garnering Media Attention in 2019: Media Tell-All and Shark Tank
Do you want to increase your chances of being noticed by the media? Come hear directly from media professionals about how to garner the attention of the media and score that coveted review, interview or placement. Media outlets are bombarded with requests daily, so how do rise above the noise to get you get the attention of journalists and speak to their needs? This interactive session will also have a verbal media pitching opportunity.

Speakers
avatar for Dale Bowman

Dale Bowman

Outdoors Columnist, Chicago Sun-Times
Dale Bowman is the nationally-honored outdoors columnist for the Chicago Sun-Times, a role he has filled for more than two decades. He focuses on the traditional pursuits in the outdoors of fishing and hunting with occasional forays into wildlife and bird watching, paddling and hiking... Read More →
avatar for Alexis Marie Chute

Alexis Marie Chute

Author, Artist, Filmmaker, Curator, Alexis Marie Productions Inc.
ALEXIS MARIE CHUTE is the author of the award-winning memoir Expecting Sunshine: A Journey of Grief, Healing and Pregnancy After Loss (She Writes Press, 2017). Expecting Sunshine was a Kirkus Reviews’ Best Book of 2017 and an IndieReader Top 10 Best Reviewed Book of 2017. The second... Read More →
avatar for Marika Flatt

Marika Flatt

Owner & Travel Editor, PR by the Book & Texas Lifestyle Magazine
Marika Flatt, Travel Editor, launched her magazine writing career in 2002, combining her love of travel, journalism, media and public relations. Marika has been travel writing non-stop since then and feels that part of her success in delivering an enticing travel feature is because... Read More →
avatar for Whitney Reynolds

Whitney Reynolds

The Whitney Reynolds Show
Emmy nominated Whitney Reynolds' news background and passion for people have been combined to create a show that is changing the world of talk TV. She produces a program that is dedicated to tough topics, inspiring viewers and provoking positive change. The Whitney Reynolds Show educates... Read More →


Friday April 5, 2019 3:15pm - 4:15pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

4:30pm

Copyright Clarity: A Non-Biased View of the Law
This session is for anyone interested in a blanced, non-biased view on copyright and licensing. Find out how to manage your own copyright and licensing issues and ensure copyright compliance. Other topics include ownership, transfers, duration, renewal, and termination of transfers. This is a rare opportunity to hear directly from someone who has been providing experience legal services for the publishing industry since 1988.

Speakers
avatar for Jonathan Kirsch

Jonathan Kirsch

Attorney, Law Offices of Jonathan Kirsch
Jonathan Kirsch is a publishing and intellectual property attorney based in Los Angeles, an expert witness in publishing industry disputes, an Adjunct Professor on the Faculty of New York University’s Professional Publishing Institute, and a lecturer and consultant on publishing... Read More →


Friday April 5, 2019 4:30pm - 5:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA
 
Saturday, April 6
 

10:30am

Research-Driven Business: How Small Publishers Can Use Academic Research to Gain a Competitive Edge
Although marketing and editorial departments increasingly require hard data to justify decisions, it can be difficult for small publishers in particular to have access to data that can inform such decisions. Industry data can be very costly, and therefore often inaccessible to small publishers. But academic research about book publishing is free and can be used to help inform business decisions. Come learn more, from a panel of researchers and publishers who have used research to gain a competitive edge, about how to utilize this research for your own business!

Speakers
avatar for Rachel Bell

Rachel Bell

Co-Founder and VP of Marketing & PR, Overcup Press
Rachel Bell is Co-Founder and VP of Marketing & PR at Overcup Press, an award-winning independent publishing company in Portland, Oregon. Rachel and her partner started Overcup Press because they have a passion for beautifully designed books that focus on art, travel, epicurean, travel... Read More →
avatar for Roy Carlisle

Roy Carlisle

Director of Publishing, PageMill Press
Roy is Director of Publishing at PageMill Press, a new publishing house sponsored by the Institute for Transpersonal Psychology Foundation. Roy is a veteran of scholarly and commercial book publishing with 44 years in the industry.
avatar for Rachel Noorda

Rachel Noorda

Director of Book Publishing, Portland State University
Rachel Noorda is Director of Book Publishing at Portland State University. Her research interests include twenty-first century book culture, diaspora communities, Scottish publishing, small business marketing, international marketing, and entrepreneurship. She has been published... Read More →
avatar for Brian O'Leary

Brian O'Leary

Executive Director, Book Industry Study Group
Brian O’Leary is executive director of the Book Industry Study Group, a U.S.-based trade association that disseminates information, creates and implements standards and conducts research to benefit the book publishing supply chain.Before being named to this role in 2016, O'Leary... Read More →


Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

1:15pm

How to Break Into Professional Speaking to Sell More Books
Whether you’ve written a book to build your business, reach new clients, fulfill a dream, or share your expertise, relying on traditional sales methods isn’t enough. Professional speaking is an efficient, practical and simple way to connect with the public and increase your visibility.  It doesn’t cost anything to try, and can be a lucrative source of additional income.

In this dynamic and informative workshop, New York Times bestselling author, speaker and consultant Jodee Blanco will show participants how to break into professional speaking and take their presence to a whole new level.  Highlights include how to:

  • Identify and Develop a Platform
  • Write a Powerful Speaker’s Package
  • Generate Leads
  • Pitch, Negotiate and Confirm Engagements   
  • Nail Every Presentation and Leave the Audience Wanting More
  • Use Catalytic Strategies to Build Upon Each Success

For any author who’s ever wanted to get into professional speaking, this is a workshop not to be missed.

Speakers
avatar for Jodee Blanco

Jodee Blanco

Founder & CEO, The Jodee Blanco Group
The founder and CEO of The Jodee Blanco Group, a consulting and curriculum development company, Jodee is an expert on how to successfully leverage the matrix of public speaking, publishing and public relations to take one’s life or career to a whole new level. Often referred to as a “force of nature” by those who’ve work... Read More →


Saturday April 6, 2019 1:15pm - 2:15pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA

2:30pm

Entwined: How Editorial and Design Work Together to Create a Best-Selling Book
An ongoing question in book development is “What’s more important, form or content?” Does the potential reader pick up a book because they are interested in the subject or because a really great cover attracts the eye? The answer is that success comes from the equal balance between the two – a book design (cover and interior) that represents the content in a way that attracts the potential reader and enhances the experience of reading the book. How do successful editors and publishers work with great designers to achieve that balance? In this revealing and educational presentation, an experienced publisher and a top-knotch art director demonstrate the brainstorming and give-and-take that leads to a best-selling book package. They will witness the right-brain/left-brain spar between editorial and design, and learn the questions, discussions, arguments and, yes, compromises, that lead to a great book, inside and out. With before-and-after and in-process examples, two experts walk you through the development process.  

Speakers
avatar for Karla Olson

Karla Olson

Publisher, Patagonia Books
Karla Olson is the Book Publisher at Patagonia, which publishes books as a mission outreach within the sports clothing company, Patagonia, Inc. She is also the president of Publishers and Writers of San Diego and Publishers and Writers of Orange County, and founder of Read Local... Read More →
avatar for Christina Speed

Christina Speed

Art Director & Lead Designer, Patagonia Books
Christina Speed is currently the Art Director and Lead Designer for Patagonia Books, owner of design firm { csgd }, and Communications Director for the California Water Impact Network. Previously the Creative Director of Toad&Co and Marketing Director of Patagonia, she got her start... Read More →


Saturday April 6, 2019 2:30pm - 3:30pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA

3:45pm

How to Optimize Backlist Book Sales on Amazon...Forever
The Amazon book listing page (a.k.a. the Amazon sales page) has sold millions of print and digital copies. If you can make sure that your books' sales pages are optimized for sales and conversions, then all your future marketing dollars will be better spent. USA Today bestselling author and CEO of Best Page Forward Bryan Cohen has helped thousands of authors sell more books through his advice on Titles, Covers, Reviews, and Book Descriptions. Let him show you how making a few key tweaks can help you turn more book browsers into paying customers.   

Speakers
avatar for Bryan Cohen

Bryan Cohen

CEO, Best Page Forward
A two-time USA Today bestselling author, Bryan Cohen loves keeping up with the publishing world through The Sell More Books Show. As the CEO of Best Page Forward, Bryan and his team have written over 2,000 book descriptions. Bryan's books have sold over 100,000 copies.


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

3:45pm

How to Promote Your Publishing Business With the Help Of Your Authors
Just as authors need to promote their brand and book, so do publishers. Why? It will help you sell more books, acquire better quality titles, and position you as a thought leader within the publishing industry. Plus it's a lot of fun!
 
This session will discuss:

  • How publishers can get their authors to market themselves and books better
  • How publishers can work with authors to promote the publishing company
  • How to spend your time wisely: social media, traditional media, speaking, advertising, branding
  • How to tackle the nuts and bolts but to also make the big ask of others – how to break through
 
Based on having served the book publishing community -- indies, traditional, university, and self-published -- for three decades, Brian Feinblum has a lot to say about book marketing trends, best practices in book publicity, and what publishers can and should be doing to promote their books, their brand, and their company. Join him during this special session to learn more!

Speakers
avatar for Brian Feinblum

Brian Feinblum

Chief Marketing Officer, SVP, Media Connect
Brian Feinblum has been promoting leading experts, best-selling authors, motivational speakers, major businesses, leading non-profits, and influential trade associations since 1989. He currently serves as the Chief Marketing Officer and Senior Vice President for MEDIA CONNECT, and... Read More →


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA