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4/5 (2:00PM-3:00PM) [clear filter]
Friday, April 5


Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!
Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!
"Ask the Experts" is an opportunity to schedule a private 15-minute consultation with a publishing professional who has valuable experience in the area where you need advice. You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA Publishing University's "Ask the Experts" sessions, access to the best in the business is FREE!


Click here for FRIDAY consultation times.
Click here for SATURDAY consultation times.

Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3) 540 N Michigan Ave, Chicago, IL 60611, USA


Be Seen in the Jungle: Book Positioning Insights that Matter
We live in an overcrowded marketplace of products and ideas. Our options and choices are plentiful. Consumers are more savvy than ever before and demand meaningful and well designed experiences. With these heightened expectations, how do you ensure your books get noticed? How do you communicate that your books are worth the time and investment? Design is a vital tool that either promises value or suggests irrelevance. Making the right first impression matters.

This session is for small to medium sized publishers seeking to better understand the book design process ...what influences design strategy, the role of book design, the process of designing a cover, how to find and hire a book designer, how to evaluate design, and lastly when to consider production enhancements.

avatar for Torrey Sharp

Torrey Sharp

Principal, Faceout Studio
Torrey Sharp is the owner and principal of Faceout Studio, a market leading firm specializing in book design, www.faceoutstudio.com. The studio designs hundreds of books each year working w/ the world's top media companies, mid size publishers, university presses and individual authors. Over the years, Faceout Studio’s work has been recognized by Communication Arts, the AIGA, the AAUP, ECPA, IBPA, Print magazin... Read More →

Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA


Headshot Photo Booth (First Come; First Served, sponsored by IngramSpark)
Need a professional headshot? We've got you covered! At IBPA Publishing University you can get a new professional headshot FREE-OF-CHARGE thanks to our photo booth sponsor IngramSpark.

Photos will be taken first come, first served during designated hours and emailed to you after the conference.

Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Grand Salon Lobby) 540 N Michigan Ave, Chicago, IL 60611, USA


So, You Want to Launch a Podcast?
Podcasts are a great way of connecting authors and readers and of providing information in an accessible, entertaining format. This panel will give you a basic overview of podcasting for the indie publisher. Why might you want to launch a podcast, and how can you make a podcast work for you, your company, and your authors? We’ll discuss and recommend equipment like mics and editing tools. We’ll look at streaming platforms and launch strategies, and how to market to and expand your audience. We’ll ballpark costs of time and labor. We’ll give tips on monetization and finding guests and interview techniques. This will be a free-ranging discussion on one of the hottest areas in publishing today, with a generous period of Q&A. 

avatar for Michele Cobb

Michele Cobb

Partner, Forte Business Consulting
Michele Cobb is a recognized expert in the audio industry and a Partner at Forté Business Consulting. Formerly Vice President of Sales & Marketing for the British Broadcasting Corporation audiobooks division, she has served on the Audio Publishers Association (APA) board since 2001... Read More →
avatar for Tavia Gilbert

Tavia Gilbert

Producer, Writer, Acclaimed Narrator
2018 Audiobook Narrator of the Year and 2017 Best Female Narrator Audie Award winner Tavia Gilbert is a producer, writer, and narrator of multiple podcasts and over 600 audiobooks. A nine-time Audie nominee, multiple nominee and winner of Voice Arts Awards, Tavia is the recipient... Read More →
avatar for Peter Goodman

Peter Goodman

President & Publisher, Stone Bridge Press, Inc.
Stone Bridge Press' president and publisher Peter Goodman is a graduate of Cornell University and lived in Tokyo, Japan for ten years, where he worked as an editor for English-language publishers Charles E. Tuttle and Kodansha International. He has served as in-house editor, ghost... Read More →
avatar for Brooke Warner

Brooke Warner

Publisher, She Writes Press
Brooke Warner is publisher of She Writes Press and SparkPress, president of Warner Coaching Inc., and author of Write On, Sisters!, Green-light Your Book, What's Your Book?, and three books on memoir. Brooke is a TEDx speaker, weekly podcaster (Write-minded with co-host Grant Faulkner... Read More →

Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA


The Ten Habits of a Successful Publisher
In this 60-minute introductory program, 40-year-publishing-veteran Kathleen Welton will share proven principles that deliver top results for those involved in the book publishing industry. A combination of inspirational stories and case studies will illustrate the ten habits a successful publisher must utilize on an ongoing basis to build and expand his/her publishing program, including:

  1. Asking the Right Questions
  2. Building a Team
  3. Connecting with Customers
  4. Developing Editorial Roadmaps
  5. Finding Your Story
  6. Giving Back
  7. Minding Your Own Business
  8. Monitoring Trends
  9. Nurturing Authors
  10. Remaining Curious

avatar for Kathleen Welton

Kathleen Welton

Publisher, aka Books
Kathleen is currently Publisher of aka Books. She has served as Director of Book Publishing for the American Bar Association, Director for H&R Block, VP & Publisher for IDG Books, VP & Publisher for Dearborn Trade, Senior Editor for Dow Jones-Irwin, Editor for Praeger Publishers... Read More →

Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA


You're #1: Strategically Grow Your Audience with eBooks and Hit the Bestseller Lists
In the world of publishing, getting a bestseller is the golden ticket. So how do you make that happen? Join Elizabeth Turnbull of Light Messages Publishing and Kelly Peterson of INscribe Digital as they walk you through some of the very best ways to set new titles up for bestseller lists using ebooks.

avatar for Kelly Peterson

Kelly Peterson

Director of Digital Strategy, Independent Publishers Group
Kelly Peterson is Director of Digital Strategy at Independent Publishers Group (IPG), and brings 20+ years of marketing and merchandising experience to her current role, helping major trade publishers, university presses, independent publishers, agents and authors maximize their eBook... Read More →
avatar for Elizabeth Turnbull

Elizabeth Turnbull

Senior Editor, Light Messages Publishing
Elizabeth Turnbull is the Senior Editor of Light Messages Publishing and is responsible for the creative direction of the press where she has worked with more than 65 titles, many of which have won prestigious awards and hit bestseller lists. She is also the award-winning author of... Read More →

Friday April 5, 2019 2:00pm - 3:00pm
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA