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4/6 (10:30AM-11:45AM) [clear filter]
Saturday, April 6


Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!
Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!
"Ask the Experts" is an opportunity to schedule a private 15-minute consultation with a publishing professional who has valuable experience in the area where you need advice. You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA Publishing University's "Ask the Experts" sessions, access to the best in the business is FREE!


Click here for FRIDAY consultation times.
Click here for SATURDAY consultation times.

Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3) 540 N Michigan Ave, Chicago, IL 60611, USA


Building a Successful Hybrid Publishing Business
All publishers must sell books to readers, but hybrid publishers must also sell their business to authors - the right authors for that publisher's list. It all starts with understanding who your ideal authors are, what challenges they are facing, and the value proposition that you offer. In this Deep Dive business strategy session, we will examine the various ways in which you as a hybrid publisher can position yourself in the market to find the authors that suit your own publishing priorities and growth strategy. Discover how to build a high-quality referral network; learn how to design and price your publishing packages appropriately for your target clientele; and come away with a deeper understanding of how your company identity and business goals should inform the decisions you make in building a successful hybrid publishing business. 

avatar for Maggie Langrick

Maggie Langrick

CEO & Publisher, LifeTree Media Ltd
Maggie Langrick founded LifeTree Media Ltd in 2013 and bootstrapped the business to annual revenues upwards of $1M. LifeTree publishes prescriptive nonfiction books that help, heal and inspire, in categories such as business, personal development, parenting and wellness. Its books... Read More →

Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA


Headshot Photo Booth (First Come; First Served, sponsored by IngramSpark)
Need a professional headshot? We've got you covered! At IBPA Publishing University you can get a new professional headshot FREE-OF-CHARGE thanks to our photo booth sponsor IngramSpark.

Photos will be taken first come, first served during designated hours and emailed to you after the conference.

Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Grand Salon Lobby) 540 N Michigan Ave, Chicago, IL 60611, USA


Publishing Children's Picture Books: From Concept to Sales
Pulling from their experiences as an author-illustrator indie publishing team, Susan Bernardo and Courtenay Fletcher will talk about the process of publishing a children's picture book from concept development to marketing and sales. Their engaging visual presentation will include the nuts and bolts of formatting picture books, including illustrations, book design, layouts, and editing. They're offer a basic timeline to publication, and demystify the acronyms behind basics such as ISBN, BISAC codes, ARCs and more. They'll share strategies for getting advance reviews through sites like NetGalley and Goodreads, as well as how to approach review journals such as Foreword and PW BookLife. Susan and Courtenay have appeared at libraries, bookstores, children's hospitals, schools, and festivals over a hundred times and will share their favorite ideas for public relations and promotional materials. Whatever your children's picture book question, Susan and Courtenay have you covered!

avatar for Susan Bernardo

Susan Bernardo

Author/Co-Founder, Inner Flower Child Books
Award-winning poet and children's book author Susan Schaefer Bernardo is a firm believer in the healing powers of creativity. She and her illustrating partner Courtenay Fletcher formed their indie publishing company Inner Flower Child Books in 2012 with the release of their first... Read More →
avatar for Courtenay Fletcher

Courtenay Fletcher

Illustrator/Co-Founder, Inner Flower Child Books
Courtenay Fletcher is an award-winning children’s book illustrator and designer, committed to creating beautiful books that inspire children of all ages. In 2012, she co-founded Inner Flower Child Books with author Susan Schaefer Bernardo, and together they successfully illustrated... Read More →

Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA


Research-Driven Business: How Small Publishers Can Use Academic Research to Gain a Competitive Edge
Although marketing and editorial departments increasingly require hard data to justify decisions, it can be difficult for small publishers in particular to have access to data that can inform such decisions. Industry data can be very costly, and therefore often inaccessible to small publishers. But academic research about book publishing is free and can be used to help inform business decisions. Come learn more, from a panel of researchers and publishers who have used research to gain a competitive edge, about how to utilize this research for your own business!

avatar for Rachel Bell

Rachel Bell

Co-Founder and VP of Marketing & PR, Overcup Press
Rachel Bell is Co-Founder and VP of Marketing & PR at Overcup Press, an award-winning independent publishing company in Portland, Oregon. Rachel and her partner started Overcup Press because they have a passion for beautifully designed books that focus on art, travel, epicurean, travel... Read More →
avatar for Roy M. Carlisle

Roy M. Carlisle

Executive Editor for Books, Independent Institute
Roy M. Carlisle is Executive Editor for Books at the Independent Institute. He is also liaisons with publishing industry associations, including the Independent Book Publishers Association (where he has served on the Executive Committee of the Board of Directors) and the American... Read More →
avatar for Rachel Noorda

Rachel Noorda

Director of Book Publishing, Portland State University
Rachel Noorda is Director of Book Publishing at Portland State University. Her research interests include twenty-first century book culture, diaspora communities, Scottish publishing, small business marketing, international marketing, and entrepreneurship. She has been published... Read More →
avatar for Brian O'Leary

Brian O'Leary

Executive Director, Book Industry Study Group
Brian O’Leary is executive director of the Book Industry Study Group, a U.S.-based trade association that disseminates information, creates and implements standards and conducts research to benefit the book publishing supply chain.Before being named to this role in 2016, O'Leary... Read More →

Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA


Selling to Libraries: The Untapped Market
Librarians love books and often buy books for entire districts with rare returns. When a librarian likes a book in your series, or on your topic, they're eager to learn of the next, and the next. In this 60-minute session, you'll learn how to sell to libraries. You'll also learn how to use librarians as resources for new covers, new titles/subtitles, etc. Join this session if you'd like to discover how and when to pitch librarians, all about national marketing programs and library shows, and how to provide what librarians need to bring them to YES.

avatar for Sharon Castlen

Sharon Castlen

Founder, Integrated Book Marketing
Sharon Castlen, Founder of Integrated Book Marketing, works with small presses and independent publishers across the country in three areas: pre-press coaching; distribution; full marketing strategy & implementation. Since 1984, Sharon has also shared her expertise and mentored clients... Read More →
avatar for Susan Martin

Susan Martin

Head, Acquisitions Services, University of Chicago Library
Susan Martin is the Head of Acquisitions Services at The University of Chicago Library. Prior to this position, she served as the Acquisitions Librarian at Texas Woman’s University in Denton, Texas. Her other experience includes writing and editing for an internet start-up and working... Read More →
avatar for Kelly Smith

Kelly Smith

Coordinator of Collections & Discovery, EKU Libraries
Kelly Smith is Coordinator of Collections and Discovery at Eastern Kentucky University Libraries, where she has worked since 2005. She is a column editor for the journal Serials Review, an intern on the ALCTS Advocacy and Policy Committee, and serves on the collections committees... Read More →

Saturday April 6, 2019 10:30am - 11:45am
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA