IBPA Publishing University

Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!
"Ask the Experts" is an opportunity to schedule a private 15-minute consultation with a publishing professional who has valuable experience in the area where you need advice. You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA Publishing University's "Ask the Experts" sessions, access to the best in the business is FREE!

In order to participate in "Ask the Experts," YOU MUST RESERVE CONSULTATION TIMES IN ADVANCE USING THE LINKS BELOW. 

Click here for FRIDAY consultation times.
Click here for SATURDAY consultation times.

Crowdfunding can be a game changer for indie creators, giving you the capital you need to get your book printed without going into debt. It's also an opportunity to find your book's marketing groove and make vital connections months before your book is officially released. In a world where only 25% of Kickstarter publishing projects make it out of the gate, Susan Bernardo and Courtenay Fletcher can show you how they've exceeded their crowdfunding goals multiple times, raising over $35,000 for three children's picture books.

Topics in this session will include:

• Understanding Kickstarter tools
• Fine-tuning your budget
• Developing your "tribe" and mailing list
• Coming up with great rewards
• Understanding the elements of an effective campaign video

You'll learn why you should begin your crowdfunding campaign prep at least three months in advance, and how to tap into your "inner used car salesman" in those last days of the campaign.  

The Amazon book listing page (a.k.a. the Amazon sales page) has sold millions of print and digital copies. If you can make sure that your books' sales pages are optimized for sales and conversions, then all your future marketing dollars will be better spent. USA Today bestselling author and CEO of Best Page Forward Bryan Cohen has helped thousands of authors sell more books through his advice on Titles, Covers, Reviews, and Book Descriptions. Let him show you how making a few key tweaks can help you turn more book browsers into paying customers.   

Just as authors need to promote their brand and book, so do publishers. Why? It will help you sell more books, acquire better quality titles, and position you as a thought leader within the publishing industry. Plus it's a lot of fun!
 
This session will discuss:

• How publishers can get their authors to market themselves and books better
• How publishers can work with authors to promote the publishing company
• How to spend your time wisely: social media, traditional media, speaking, advertising, branding
• How to tackle the nuts and bolts but to also make the big ask of others – how to break through

 
Based on having served the book publishing community -- indies, traditional, university, and self-published -- for three decades, Brian Feinblum has a lot to say about book marketing trends, best practices in book publicity, and what publishers can and should be doing to promote their books, their brand, and their company. Join him during this special session to learn more!

Distilling a book’s message for marketing copy is no small task. In this session, we will share ideas for how to pack the most punch into your copy, balance brevity and style and appeal to your target audience. The session will offer tips and practical insights for writing copy for book blurbs, social media and blogging, and teach you how less really is more in the drive-by world of online reading.