Loading…
This event has ended. Visit the official site or create your own event on Sched.

Log in to bookmark your favorites and sync them to your phone or calendar.

4/6 (3:45PM-4:45PM) [clear filter]
Saturday, April 6
 

3:45pm

Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!
Ask the Experts: An IBPA Original - Often Copied, Never Duplicated!
"Ask the Experts" is an opportunity to schedule a private 15-minute consultation with a publishing professional who has valuable experience in the area where you need advice. You could pay hundreds of dollars for a consultant’s individual attention, but during IBPA Publishing University's "Ask the Experts" sessions, access to the best in the business is FREE!

In order to participate in "Ask the Experts," YOU MUST RESERVE CONSULTATION TIMES IN ADVANCE USING THE LINKS BELOW

Click here for FRIDAY consultation times.
Click here for SATURDAY consultation times.

Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3) 540 N Michigan Ave, Chicago, IL 60611, USA

3:45pm

Crowdfunding the Capital You Need
Crowdfunding can be a game changer for indie creators, giving you the capital you need to get your book printed without going into debt. It's also an opportunity to find your book's marketing groove and make vital connections months before your book is officially released. In a world where only 25% of Kickstarter publishing projects make it out of the gate, Susan Bernardo and Courtenay Fletcher can show you how they've exceeded their crowdfunding goals multiple times, raising over $35,000 for three children's picture books.

Topics in this session will include:

  • Understanding Kickstarter tools
  • Fine-tuning your budget
  • Developing your "tribe" and mailing list
  • Coming up with great rewards
  • Understanding the elements of an effective campaign video

You'll learn why you should begin your crowdfunding campaign prep at least three months in advance, and how to tap into your "inner used car salesman" in those last days of the campaign.  

Speakers
avatar for Susan Bernardo

Susan Bernardo

Author/Co-Founder, Inner Flower Child Books
Award-winning poet and children's book author Susan Schaefer Bernardo is a firm believer in the healing powers of creativity. She and her illustrating partner Courtenay Fletcher formed their indie publishing company Inner Flower Child Books in 2012 with the release of their first... Read More →
avatar for Courtenay Fletcher

Courtenay Fletcher

Illustrator/Co-Founder, Inner Flower Child Books
Courtenay Fletcher is an award-winning children’s book illustrator and designer, committed to creating beautiful books that inspire children of all ages. In 2012, she co-founded Inner Flower Child Books with author Susan Schaefer Bernardo, and together they successfully illustrated... Read More →


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire) 540 Michigan Avenue, Chicago, IL 60611, USA

3:45pm

How to Optimize Backlist Book Sales on Amazon...Forever
The Amazon book listing page (a.k.a. the Amazon sales page) has sold millions of print and digital copies. If you can make sure that your books' sales pages are optimized for sales and conversions, then all your future marketing dollars will be better spent. USA Today bestselling author and CEO of Best Page Forward Bryan Cohen has helped thousands of authors sell more books through his advice on Titles, Covers, Reviews, and Book Descriptions. Let him show you how making a few key tweaks can help you turn more book browsers into paying customers.   

Speakers
avatar for Bryan Cohen

Bryan Cohen

CEO, Best Page Forward
A two-time USA Today bestselling author, Bryan Cohen loves keeping up with the publishing world through The Sell More Books Show. As the CEO of Best Page Forward, Bryan and his team have written over 2,000 book descriptions. Bryan's books have sold over 100,000 copies.


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin) 540 N Michigan Ave, Chicago, IL 60611, USA

3:45pm

How to Promote Your Publishing Business With the Help Of Your Authors
Just as authors need to promote their brand and book, so do publishers. Why? It will help you sell more books, acquire better quality titles, and position you as a thought leader within the publishing industry. Plus it's a lot of fun!
 
This session will discuss:

  • How publishers can get their authors to market themselves and books better
  • How publishers can work with authors to promote the publishing company
  • How to spend your time wisely: social media, traditional media, speaking, advertising, branding
  • How to tackle the nuts and bolts but to also make the big ask of others – how to break through
 
Based on having served the book publishing community -- indies, traditional, university, and self-published -- for three decades, Brian Feinblum has a lot to say about book marketing trends, best practices in book publicity, and what publishers can and should be doing to promote their books, their brand, and their company. Join him during this special session to learn more!

Speakers
avatar for Brian Feinblum

Brian Feinblum

Chief Marketing Officer, SVP, Media Connect
Brian Feinblum has been promoting leading experts, best-selling authors, motivational speakers, major businesses, leading non-profits, and influential trade associations since 1989. He currently serves as the Chief Marketing Officer and Senior Vice President for MEDIA CONNECT, and... Read More →


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Northwestern) 540 Michigan Avenue, Chicago, IL 60611, USA

3:45pm

How to Write Book Marketing Copy that Cuts Through the Noise
Distilling a book’s message for marketing copy is no small task. In this session, we will share ideas for how to pack the most punch into your copy, balance brevity and style and appeal to your target audience. The session will offer tips and practical insights for writing copy for book blurbs, social media and blogging, and teach you how less really is more in the drive-by world of online reading.

Speakers
avatar for Shari Stauch

Shari Stauch

Founder & CEO, Where Writers Win
Shari Stauch, Founder and CEO of Where Writers Win, has been involved in publishing, marketing, and PR for 35 years, as an author, publisher, and author marketing consultant. She created Where Writers Win to help an ever-growing community of emerging authors and independent publishers... Read More →


Saturday April 6, 2019 3:45pm - 4:45pm
Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2) 540 N Michigan Ave, Chicago, IL 60611, USA