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IBPA Publishing University

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CM

Cherime MacFarlane

Paper Gold Publishing
President

https://papergoldpublishing.com/

8:30am CDT

Preconference Session -- Practical Advice for Book Metadata (ADDITIONAL $59 FEE APPLIES) Chicago Marriott Downtown Magnificent Mile (Room: Northwestern)Joshua Tallent

1:30pm CDT

Preconference Session -- Amazon Deep Dive: Leveraging Advantage, Seller Central, Advertising, and Other Programs to Boost Brand and Maximize Sales (ADDITIONAL $59 FEE APPLIES) Chicago Marriott Downtown Magnificent Mile (Room: Northwestern)Ian Lamont

8:00am CDT

Small Group Breakfast Meetups (ADDITIONAL $35 FEE APPLIES) Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2)

2:00pm CDT

Be Seen in the Jungle: Book Positioning Insights that Matter Chicago Marriott Downtown Magnificent Mile (Room: Northwestern)Torrey Sharp

3:15pm CDT

The Upside of Bad Reviews: How to Bounce Back from Negative Reviews and Use Them to Your Marketing and PR Advantage Chicago Marriott Downtown Magnificent Mile (Room: Lincolnshire)Leslie Browning • Corrin Foster • Michelle Schingler • Kathryn "Kiffer" Brown

4:30pm CDT

Building a Loyal Fanbase, Gaining Visibility, and Establishing Authority Through Author Websites Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin)Amy Collins

6:00pm CDT

IBPA Benjamin Franklin Book Awards™ Ceremony (ADDITIONAL $35 FEE APPLIES) Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3)

7:30am CDT

Continental Breakfast & Table Top Discussions Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3)

9:00am CDT

Panel Keynote -- Defining the Current and Future Meaning of "Publisher" Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3)Leslie Browning • Seth Dellon • Kelly Peterson • Kathy Strahs

10:30am CDT

Research-Driven Business: How Small Publishers Can Use Academic Research to Gain a Competitive Edge Chicago Marriott Downtown Magnificent Mile (Room: Northwestern)Rachel Bell • Roy Carlisle • Rachel Noorda • Brian O'Leary

12:00pm CDT

IBPA Annual Meeting & Luncheon, sponsored by Arc Manor and Dell Chicago Marriott Downtown Magnificent Mile (Room: Grand Salons 2-3)Angela Bole • Brooke Warner

1:15pm CDT

Launch That Book! How to Sell More Books with Pre-Sale Campaigns, Beta Readers, and Amazon Ads Chicago Marriott Downtown Magnificent Mile (Room: Purdue/Wisconsin)Stephanie Chandler

2:30pm CDT

Using Keywords and Metadata to Take Your Digital Marketing to the Next Level Chicago Marriott Downtown Magnificent Mile (Room: Great America 1-2)Joshua Tallent

3:45pm CDT

How to Promote Your Publishing Business With the Help Of Your Authors Chicago Marriott Downtown Magnificent Mile (Room: Northwestern)Brian Feinblum