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avatar for Kelly Peterson

Kelly Peterson

Independent Publishers Group
Director of Digital Strategy
Kelly Peterson is Director of Digital Strategy at Independent Publishers Group (IPG), and brings 20+ years of marketing and merchandising experience to her current role, helping major trade publishers, university presses, independent publishers, agents and authors maximize their eBook sales and marketing efforts at the major retailers. Prior to IPG, Kelly was the Director of Client Services for INscribe Digital. Kelly worked at Borders Group, Inc. for 14 years, initially at Waldenbooks and later running the eBook program. Kelly is a founder and board member of the Bay Area Women in Publishing, where she currently chairs the Education Committee. She is also a board member of Independent Book Publishers' Association, and leads the Member Benefits Committee. She sees every nominated Oscar film annually (59 last year alone!) and is always ready with a book or movie recommendation.  She believes each of us have the ability to change the world.